What Motivates Customers to really 'LIKE- You'?

 
Communicating your core values and purpose is vital for getting your customers to ‘Know, Like, &Trust' you.

This is what resonates and makes customers develop a relationship with you and your professional cleaning services.

A shared value might be something like concern for the environment, or attention to ethical cleaning processes, as well as a commitment to humane animal causes! Whatever it is, your professional cleaning service needs to demonstrate how one practices these values.

#2 - Share your passions and interests that started you in
         professional cleaning!  
Share those that stimulated your start and progress as a cleaning professional! This creates an emotional connection with your audience and humanizes your business.
Example: Mine is and has been for over 60+ adult years, a passion to help small cleaning business owners, managers, and employees to successfully provide unique, specialty service processes to their customers at a reasonable profit.
(And I still love it!)

#3 - Show your smiling face!
Your social media profiles should always be with a head shot that shows you smiling. Put your face on your website and create content like short-form videos that make a personal connection.

#4 - Tell appropriate personal stories  .  .  . 
Personalized stories create an actual bond between you and your customers. They show your human side and reinforce your core values. Do this by sharing compelling stories like your ‘origin story', stories of challenges you faced, and if appropriate, stories that take your customer behind the scenes.

#5 - Speak your customers language
When communicating online, study your average customer's words and phrases and, (if appropriate), adopt them as your own. Learn about their sense of humor so you can use it as well, (again, if appropriate).

#6 - Don't promote while building relationships with your audience.
If you use ‘made up' stories that cause the customer to feel like you're “selling” to them, this will quickly turn them off, like a cold drink in their face!! Focus on interacting authentically and save the sales for later.

#7 - Be generous.
Everyone loves a generous person. You might offer ‘free information' that helps people with their problems. Give away freebies like odor or spotting maintenance product discounts, or free memberships whenever appropriate.
NOTE: Never give your service processes away!

#8 - Go beyond expectations!
Do more than people expect of you. This creates a “wow” feeling that will make people love you.

Lee's Summary:
*Knowing as much as possible about your prospect/customer tastes, preferences, core values, pain points, and problems is essential to developing a customer who really likes you!

Strong Recommendation:
*Develop closer customer connections through storytelling!
  Use your own personal stories to tell:
     *The “why” behind starting your business
     *Your personal/business's history
     *Use customer reviews to provide social proof and show results you can achieve
     *Reach out to customers for their reviews to develop more current stories

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Upcoming Classes
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January 11 - 12, 2024
Jim Pemberton's
Fabric Pro Upholstery Specialist Workshop

This unique two day course is absolutely not a "Prep" course to prepare you for another longer certification course. Class size is limited for personal attention purposes, so register today.

In this class you will learn 'What to do" + "When to do it" as well as  "How to do it  . . .   "Hands-On"!

I'll be offering this class in McKeesport, PA.

Click here for class details

Click here for complete Learning Center Calendar

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Also, WELCOME To Our ALL NEW,  HANDS ON TRAINING CLASS!

     “Pet Friendly Cleaning and Odor Treatment Workshop”

Join us February 2, 2024  here at - McKeesport, PA , with exciting new cleaning procedures and marketing concepts to fit our changed cleaning marketplace. 

Hi, Jim Pemberton here:
 
I've spent the nearly three years of the pandemic studying the effect that the explosion of pet ownership has done to the marketplace, and how you can profit from it (if you are committed to doing the job right!)

In my all new hands on class, the “Pet Friendly Cleaning and Odor Treatment Workshop”, you'll learn the following secrets to success in this field:

1.    Why Today's Pet Focused Consumer Buys Cleaning Differently,
       and May No Longer Buy it From You!
2.    How Pets Have Transformed Society
3.    What Opportunities Pet Friendly Cleaning and Odor Treatment
       Have for Your Business
4.    Your Two Biggest Pet Odor Treatment Challenges
5.    Why Pet Odor Treatment Involves So Much More Than Urine Odor
6.    Inspection Tools You'll Need
7.    Cleaning and Odor Treatment Products You'll Need
8.    Pet Friendly Inspection, Cleaning and Odor Control Processes

I'm planning to offer just one of these courses before the end of the year,
and have scheduled it far enough ahead so that you can make plans to be here.  

I'll be offering this class at our training center here in Mckeesport, PA on October 14th. Class $349.00.

New Launch Special:
All paid attendees may download Pembertons Pet Friendly Odor Treatment Report ($50.00 value) plus attend for only $249.00.    $150.00 in savings!

Class size is limited, so sign up right away!

Click Here to Register

I'm looking forward to sharing all of this exciting information with you then!
Jim