How to Keep Your ICP
“Customer-Focused”

                            Blog Post #5:    

Once you are comfortable with your “Ideal Customer Profile”, you should be already putting it to use in your marketing. You will note that you are now recognizing the right customers & prospects to focus on, as well as how to communicate more efficiently with them, improving your lead generation process.
 
But no matter how effective your ICP becomes, it's always a work in progress! From time to time, you'll need to review & refine it. This process will encourage you to keep up to date on market changes. It will also help you drill down and get more specific so you can be ‘Custom-Focused'  on your 'Ideal Customer Profile'.

FOR EXAMPLE:
Cleaning services are dealing with an overwhelming change in floor coverings! (or lack of) 
This has been coupled with a massive change in attitudes regarding pets in homes, vehicles & in the workplace! Plus, a growing demand for cleaning and special care for specialty  area rugs.

**#2 - Keep Communication Going
You should keep your lines of communication open and continue to gather feedback consistently after the first version of your ICP is completed and in use. Keep alert for ways to stimulate dialogue so that there's two-way communication. 

Surveys are a great way to keep gathering information so you can maintain your “Customer-Focus”. You can conduct short, simple surveys on social media or your website and reach out to loyal customers for more detailed feedback. 

**#3 - Local Marketplace Trends (including competitors)
Keep up with the latest news and trends that are or can affect your local market. You may also discover useful insights from competitors' newsletters and other marketing materials. 

NOTE:  Don't focus just on current trends. Look to the future. For example, you might see the emergence of a new cleaning technology that's going to change how your customers can protect their pets in their home environment. 

**#4 - Revise Your ICP Regularly
Update ‘your' ideal customer profile at regular intervals! Set aside time to review your data and make changes as necessary. Get your team members involved as they may have ideas and insight. 

Don't Leave Anything out
Remember that any change, no matter how seemingly insignificant, may be important. Take note of any trends you see and don't leave anything out. Any change could necessitate updating your marketing strategy or could yield new opportunities.

Want to learn more about how you can _________? Head over here:

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Hi, Jim Pemberton here:

I've spent the nearly three years of the pandemic studying the effect that the explosion of pet ownership has done to the marketplace, and how you can profit from it (if you are committed to doing the job right!)

In my all new hands on class, the “Pet Friendly Cleaning and Odor Treatment Workshop”, you'll learn the following secrets to success in this field:

1. Why Today's Pet Focused Consumer Buys Cleaning Differently, and May No Longer Buy it From You!
2. How Pets Have Transformed Society
3. What Opportunities Pet Friendly Cleaning and Odor Treatment Have for Your Business
4. Your Two Biggest Pet Odor Treatment Challenges
5. Why Pet Odor Treatment Involves So Much More Than Urine Odor
6. Inspection Tools You'll Need
7. Cleaning and Odor Treatment Products You'll Need
8. Pet Friendly Inspection, Cleaning and Odor Control Processes

I'm planning to offer just one of these courses this summer, and have scheduled it far enough ahead so that you can make plans to be here.  

I'll be offering this class at our training center on August 9, 2024 here in McKeesport, PA  for $199.00

                        Class size is limited, so sign up right away!

Click Here to Register

I'm looking forward to sharing all of this exciting information with you.