Making Sales When Times Are Tough!

               
                  A Beginner's Guide to Making 
                  Sales When Times Are Tough
                                    Post#1:

When faced with the potential of cyberattacks, global pandemics, as well as climate change-induced supply worries, you absolutely need to have a plan in place for making sure your business doesn't just survive, but can actually thrive! 

Staying Positive Even When Things Don't Look Very Good!

>>> Before you even get to strategies and tactics to help your business
       stay afloat, it's important that you have the right mindset needed 
       to face these serious challenges! 

SPECIAL NOTE: If you suffer from negative thinking, low confidence, 
high stress levels, or a "can't do" attitude, now is the time to fix them
or close and cut your losses!.

>>> A positive attitude is absolutely essential when faced with     
       challenging times! You need to look forward with optimism
       and focus on  the glass being half full rather than half empty.
       You must be open to growth and ready to learn from difficulties
       if you want to face them appropriately.
 
Still with me? Great!!
Let's look at some basics now that will lay the ground for the 
next four weekly posts .  .  . 

**#1 - Treat Your Customers Like Gold!    
A major challenge during tough times is "customer acquisition"!!

When things are tight, consumers' aren't looking for new businesses to
buy from. Instead, they'll be relying on the businesses they know, like
and trust to be there for them.

>>> This is your number one reason why it's so important to work on building
strong relationships! 
Keeping existing customer is much more cost effective than any new customer
acquisition program, so focus on growing your personal business reputation by
offering a great customer experience, and providing as much value as possible. 
If you have a loyal customer base, the majority will stick with you when things
are rough!

**#2 - Use Your Sales Resources Wisely    
>>> When you're going through tough times, you may find that your regular
sales activities were more unnecessarily costly than you realized.
As part of your planning, look for areas you can trim. Substituting email
to your customer list instead of local video clips is an example. Try to make
the best use of your time and other resources on sales activities that
get results.

>>> Another way to do this is to focus on "inbound" rather than
outbound marketing. "Outbound" means going out and getting new
business by creating opportunities to talk to potential customers. 

Inbound invites them to come to you. With inbound, you create helpful
educational content and "offer it to free to your local market" This draws
people back to your business. 

Put this helpful, educational content out there to engage your market and it will
help you keep bringing new leads. (EXAMPLE:  "How to" spotting directions)
 
**#3 - Focus on Two-Way Communication     
>>> Starting today, build good two-way communication with your 
market. Keep in steady contact with them, helping them solve their 
problems and gaining valuable feedback from them. Use what you learn
to make even better and more valuable offers that will make a change in
their lives. With this good communication in place, you'll be able to spot
trends and threats before they're upon you. 

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