"KNOW"- Your Preferred Consumer Segment!

by Lee Pemberton - eCleanAdvisor Business Coach

. . . And Help Them KNOW YOU!!!
‘Know'– You Must Increase Awareness of What You Are All About!

The kind of “knowing” we're discussing here goes well beyond just recognizing your business's logo. When a customer knows your personal ‘brand', it means they know who you are, what you stand for, what drives you, and what makes you unique. These tactics grow your personal/business brand's awareness as well as communicate deeper to build likability and trust.

Following are some things you can do to grow this “awareness of what you're all about”:

#1 - Be Consistently Active on Your Local Social Media
Focus on problems of interest to a specific segment; maintain a consistent social media presence; and spend some time posting useful content while also interacting by focusing on those who are aware that are from preferred segments of your local cleaning market.
(by the way, ‘consistent' does not mean play time!)

You will gradually develop access to even more prospects by way of several specific social media platforms starting with Facebook & your Google Business Profile. (“Google” is far more than just a “search engine”) This means that you will have the opportunity to make contact with even more people who have problems that you can help!

Once you have developed your strategy, you'll know how to connect to new people and what your purpose will be. It could be just to expand awareness of your business, or it could also be to develop awareness of your problem solving capabilities a new market segment.

#2 – ‘Website/Blog' -- Optimized for Search Engines.
Social media alone can't begin to replace the results received from starting with your own humble website/blog as your foundation!

When time permits, set up a solid website/blog that you can fill with important, useful and relevant content for your customers, as well as video descriptions of your specialty services & potential results.

Select high-search keywords to use naturally in your content. Maintain your content-rich website that's easy to navigate.

Lacking any further time to spend, once you set up your basic website/blog you should consider my following suggestion:

#3 – Carefully consider affordable, paid advertising.
After the website/blog is established and functional first, paid advertising can get your message in front of your market segment quickly. Coupled with sending email, it's one way to create a flow of traffic and attention much sooner.

This link will take you to a straight up & reliable resource that you can trust for affordable advertising (starting at $39 per month):

https://www.marketingzoo.com/ plus . . .

Build a reputation for your expertise!
Create content in your niche to show your knowledge. Keep current on the latest industry news and trends in your market and share this information with your audience!
*** (Pembertons have no financial connection with the MarketingZoo)

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Upcoming Classes
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January 11 - 12, 2024
Jim Pemberton's
Fabric Pro Upholstery Specialist Workshop

This unique two day course is absolutely not a "Prep" course to prepare you for another longer certification course. Class size is limited for personal attention purposes, so register today.

In this class you will learn 'What to do" + "When to do it" as well as "How to do it . . . "Hands-On"!

"KNOW"- Your Preferred Consumer Segment!

. . . And Help Them KNOW YOU!!! ‘Know'– You Must Increase Awareness of What You Are All About!

. . . And Help Them KNOW YOU!!!
‘Know'– You Must Increase Awareness of What You Are All About!