Learn How to Better Understand Your Market!

 

                      Learn How to Leverage Social Listening 

                                             Post #1:

    We're all looking for easy ways to learn more about our customers! Surveys, focus groups, even research projects all yield valuable feedback, but in this day, who has the time and resources?

    One relatively easy method you can use to learn a great deal with little effort is "social listening".

    Social listening means reading online conversations to learn about your target market. For example, you might "listen in" on conversations on Facebook, online forums, or in the comments section of a video. Then, analyze the data to discover trends and patterns. 

    #1 - What You Can Learn from Social Listening     

    Social listening helps you understand how people feel about your
    business as well as your employee's & cleaning services.

    >>> You can monitor your reputation and learn what your market
            likes about you so you can play to these strengths. 
             This allows them to discover what they truly like about your
             cleaning services or areas they think need improvement.

 

    >>> Social listening can reveal how your audience feels about your
           competitors. If you find a point of dissatisfaction or gap where
           they're not serving the market, this is an opportunity.

    >>> Monitoring online discussions can also teach you about your
           market's interests, passions, and pain points. This data helps
           create a customer profile and targeting.

 

    #2 - Start with a Clear Goal     

    While you can discover a great deal through keyword searching and
    following conversations, start with a clear goal. 

    >>> Identify what specific information or insights you'd like to
           uncover. This helps you choose the right keywords to search for
           and places to find information.

    >>> For example, discovering your audience's biggest pain points
           would be a good goal. Or your focus might be competitor

 

           An excellent way to set a goal is to look for gaps in what you know
           about your target market. You may have a decent target customer
           profile that's missing a few key pieces.

 

    #3 - What to Listen for   

    Your company name and business

    Your social media handle

    Names of cleaning services you provide

    Names of key people in your company

    Topics closely related to your business or specialty services

    Your competitors' names or services

    Industry terms

    URLs for your sites and those of competitors

    >>> Make a list of these keywords and search Google and social media
           platforms. If you find websites or individuals who often discuss
           these topics, save them so you can check them directly.

    #4 - Automate with Social Media Monitoring Tools      

    Sprout Social, or HubSpot. These tools offer features that track

    mentions and keywords across platforms to make searching easier.

 

    >>> Social listening is a proactive approach to discovering what your
           target market thinks. This feedback is essential to crafting an
           effective Know, Like, Trust strategy! 

    
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