“Influencer Endorsements”
Boost Your Social Proof!
by Lee Pemberton - eCleanAdvisor Business Coach
“How to Get “Influencer Endorsements” to Boost Your Business's Social Proof
Post #2
No matter how small your cleaning services business is, even YOU can get an “influencer” or “well known, respected authority” in your community to endorse your cleaning services business!
#1 – “Influencer Endorsements” is Marketing!
>>> Influencer marketing is a recognized strategy for building
“Social Proof” where businesses partner with individuals who
have a significant local &/or online presence (“influencers”)
to promote products or services to their followers.
>>> These influencers, (often active on social media), have
established credibility and can effectively engage their
audience, potentially leading to increased business awareness
and sales.
>>> It may seem almost impossible, but people do it every day.
All it costs the “influencer” is a short, “positive comment”, and it
can mean the world for you, boosting your social proof power into
“recognized expert”!
#2 - How “Influencer Endorsements” Work
>>> Social proof has become one of the simplest yet most effective
marketing strategies available.
>>> The way it works is incredibly simple.
Your potential customers see an expert influencer, or other
recognized name in your market area, talking about you and
your services.
>>> Through the endorsement, they realize you have something
of a highly value than usual to offer.
It also shows that you're a legitimate company and sets you apart
from most of the competition.
>>> This endorsement is what kicks the potential customer off the
fence and urges them to buy.
#3 - Who's Going to Promote Your Business?
>>> So, how do you choose a big name to reach out to?
Step into the shoes of your prospects!
>>> What kind of person's word would mean something to them?
It could be someone your prospects already knows or is even a qualified
expert in your field.
>>> The key is not just the person's name recognition but that
they're relevant to your prospects and your cleaning services.
#4 - How to Get “Influencer Endorsements”
>>> Start by brainstorming people to reach out to.
Look at all your contacts in your present network. It's much
easier to get endorsements from someone you already know
than reaching out cold to a stranger.
>>> Once you've looked at your network, research popular content
creators and social media influencers.
Idea's:
>>> Create a shortlist and start reaching out to the people on it.
Also create a complementary pitch that explains briefly what you
do, how you're unique, and how you deliver value.
For example: Offer to do some work for them or promote them to your
market. This will make it a win-win!
>>> In addition to the endorsement you're trying to get right now,
think also about building a relationship with this person.
Even if they say no now, you can keep in touch with them and maybe
in the future you may be able to help each other.
>>> If they give you an endorsement, thank them and keep them
in mind for special offers or other ways you can repay the favor.
#5 - Any Business Can Get Powerful Endorsements
>>> When reaching out to influencers for endorsements, don't stop
yourself by thinking the person is just too big.
While truthfully they are most likely to say “no,” they could also surprise
you with a “yes” and give you a great piece of social proof!
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Coming Soon . . .
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Cam Mayville's Intensive Hands On Rug Training
Presented by Rug Wash Pros-Cam Mayville and Danny Morris
Hosted by Michael Mussallem in Jacksonville, FL
May 2nd & 3rd in Jacksonville, FL
Learn more: rugwashpros.com/education
Contact to Register: Cam Mayville 402-510-0775
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Please Join Us Here - July 18 - 19 in Rochester, NY
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