8 Reasons Why Email Marketing is Still So Profitable!
Blog Post #1
With all of the shiny, digital objects hanging in front of today's digital marketer's eyes, there is one affordable, profit-generating marketing method that has stood the test of time and still delivering excellent results: “Email marketing!”
Some of today's digital marketers claim that Email marketing is dead and gone, but those making a good income with this method know that this is absolutely not true!
Email marketing still delivers positive results! Why is it still going on strong when other methods have fallen by the wayside?
First of all, email marketing is powerful because it's direct and personal.
Your messages go straight into your subscribers' email inboxes, not their Facebook account or blog feed. Your messages address them by name and talk to them like an email from a friend!
#2 - “Because” -- Email Subscribers are Responsive!
Compared to other ways of reaching people, email subscribers are very responsive.
It is true that this varies a great deal from list to list and is dependent on many factors. But in general, email open rates and click-through rates are higher on average than most other marketing methods.
#3 - “Because” -- Anyone Can Use Email !
Social media sites, as a rule, aren't ideal for every type of business.
But email marketing, like blogging, is something any type of business can use!
No matter what size or type your business or what industry, it's highly likely that your customers use email for finding products, services, information and, of course shopping.
#4 - “Because” -- Email Is Here to Stay!
Another advantage of email is that, unlike the latest social media fad, it's here to stay. Sure, it's hard to imagine that one day Facebook will disappear, but it's possible. Email is as ingrained in our communications as the telephone. It's not going to go away anytime soon.
#5 - “Because” – “People” Shop Through Email!
Another advantage email has over social media is that “people” shop using email whereas they don't generally shop on social media. Social media is for sharing news and hanging out with friends. For businesses, it's a goldmine for spreading brand awareness and communicating with customers. But it's not where you sell – that's what email is for!
#6 - “Because” No SEO!
With an email list, you don't have to worry about competing for keywords and driving traffic through SEO. You already have a captive audience. You're not dependent on a search engines to bring people to you. Additionally, your email list consists of prospects that are already qualified. They signed up for your list because they're interested in what you have to offer.
#7 - “Because” You Own Your Email List!
Another key advantage is that you own your email list! No one can pull the plug on it, sell it out from under you, or make changes to your Terms Of Service.
You and only you have control over your list!
#8 - “Because” It's Part of Your Online Marketing Arsenal
This doesn't mean that you should restrict your online marketing to email marketing only. You can still use social media for branding or search engine marketing for traffic. But they say 'the money is in the list' because it's an excellent way to set up a solid passive income online.
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