Reasons Your Business Might Not Look Authentic!
Efforts trying to look more authentic can cause some businesses to rush through the process by using short cut tactics that aren't in one's best interest .
For example, you don't want to buy followers or pay someone to leave reviews because they won't be authentic, and observers will know it sooner than you realize!
Here are seven things that can make your business look “suspect” or "Fake"
#1 - You Have No Negative Reviews ?
If you have reviews that seem too good to be true without even one negative comment or a couple of three or four-star versus five-star reviews, often that just doesn't look right to people.
NOTE: Don't delete negative comments and reviews for this reason!
Instead, deal with them by trying to turn these customers into business advocates by pleasing them.
#2 - You Have “Ghost” Followers ?
Sometimes this can be hard to prevent on social media, but if you notice that you have a lot of “ghost” followers, you'll need to try to delete them and deal with it.
NOTE: Having numbers of followers but no comments send "vibes of distrust" to those checking you out!
#3 - You Aren't Using Real Photos ?
It's tempting to always use those perfect stock photos for everything but as a small cleaning service business, being more personal with your business tends to build trust better.
NOTE: Consider using pictures that you take with your smart phone to match with your content and information!
#4 - You Make It Hard for People to Contact You ?
Your viewers need to be able to reach out and connect with you in several ways easily.
NOTE: Don't send emails with “no-reply” addresses and don't hide your contact
information on your website.
#5 - You Lack Verifiable Testimonials ?
When you put testimonials on your website, make sure there are links to at least some of the people who gave the testimony.
Or put a message indicating that links are available upon request. Your customers will feel better knowing that they are real people.
NOTE: Otherwise, they may think the testimonials are fake!
#6 - Your Website Copy Is Low Quality !
The content that you deliver to your prospects needs to be of reasonable quality in their minds. That means you should use language that they like and understand.
NOTE: No inappropriate crude, political, or religious language !
#7 - You're Too Mysterious ?
The days of no one knowing who is behind a business are over.
Your prospects wants to see you and get to know you, not just your logo. Don't be so mysterious that no one knows who you are outside of your business logo.
“Faking it until you make it”, has been a common refrain in the past, but it can be very dangerous in today's social climate.
NOTE: Today, you must be seen as true to yourself and your business !
As you build your business trying to use marketing tactics that work, don't get too hasty!
You want to give it time to develop and not rush it by taking shortcuts. What seems like a good idea today could be your worst nightmare later.
Try to stay above board, and if you must fake it, just don't do it.
It's absolutely not worth it!
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