Membergate
CLEANING CARPET IS A SIMPLE BUSINESS
In many ways this really is a simple business. That doesn't mean it's always going to be easy. But it's a simple business based on finding out what people WANT to buy, when they want to buy it,and then selling it to them.
Compare it to fishing. . . .
You go fishing.
Do you go with a bucket of fried chicken or burgers and fries for the fish?
And then do you complain at the fish when they don't bite?
Or . . . . do you do a little investigation, like calling a good fisherman, and then take the recommended bait that the fish want to bite?
That's what this business is all about. It's all about feeding people the bait they want to bite. Finding out what they want to buy and when,then letting them buy it from YOU!
IS THAT REALLY SO COMPLICATED?
Is that really something you have to be a rocket scientist to do?
Struggling cleaners say, I can't make any money. I tried this or that and it didn't work."
You know what that tells me?
Think about it. This business really isn't that complicated.
It tells me the fish don't want the bait! That's what it tells me.
Why not use new bait?
That can be a new sales letter mailing.
Or you can offer a new service.
(Small businesses tend to get married to one "me to" service product offering).
And it doesn't sell.
So, why not try this . . .
- If the fish don't bite, try another bait.
- If you can't get them to buy anything, maybe those fish just aren't hungry.
Try another pond. . . . Try another target market.
(Carpet cleaning is not a market! It is many, many markets!)
On average in any service business you have to try at least 7 times to get a winner.
That doesn't mean you HAVE to do it 7 times. But it means that you don't quit the first time.
