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"TRUST" – Builds Your Loyal Customer Base!
When you can promise excellent customer experiences, your customers will trust and recommend you. What's important here is to provide a seamlessly positive experience every time someone interacts with your business.
#1 - Offer Consistent, Reliable Quality!
Letting the quality of your content or offerings slip can seriously hurt the trust you're building. Your customers won't see you as an unfailing source of information and help.
Know your customers' expectations, and don't disappoint them!
#2 - Remove the Risk!
Offer honest, understandable guarantees, so there's no risk in doing business with you. Find out what risks really concern your customers and be sure to remove each one.
Never make a promise you can't keep! Never offer a service that will not provide the results you have promised!
#3 - Demonstrate Your Value.
Don't expect your specialty products packaged with your unique service processes to speak for you! Focus on solving problems that your customers face when you engage with them to show you're worth working with. Keep in mind that in our cleaning industry the consistent problems are solved when receiving regular attention.
#4 - Use Customer Reviews.
Paying attention to asking every customer for a review offers a valuable form of social proof. They show potential customers the results you've gotten for real people. Reach out to every customer every time and ask if they'll write you a review to display on your website.
#5 - Be Yourself.
In todays' electronic universe, everyone is marketing online. People can tell when someone is being dishonest with them. Be yourself and be transparent.
Your Key to the ‘Know, Like, &Trust Factor'
is Knowing Your Chosen Market Segments Well
You must understand your chosen market segments well in order to build the strong relationships and emotional connections necessary for them to do ongoing business with you for the long-term.
Data you need to know (as possible):
#1 - Demographic data: such as age, gender, location, education level, and occupation. Your messaging needs to resonate with as many of the following characteristics as possible.
#2 - Psychographic data, including interests, hobbies, values, beliefs, and lifestyle. (This helps you identify with them at a deeper level.)
#3 - Needs and pain points: Recognize the problems, challenges, and issues your (customer/prospect) faces in each chosen segment so you can offer relief and solutions.
#4 - Communication channels, including online social platforms that your segment uses to engage with when shopping online.
(Example: Facebook & Google )
#5 – Look for information regarding competitive businesses that they like and patronize. It is very important that you understand the competitive landscape to differentiate yourself and find unmet needs that you can fulfill for your market segment.
Spend some time researching to learn about your preferred market segments. Use social listening, surveys, and other methods to compile data and look for trends. Once you know your segments well, you'll learn how to build relationships and create personalized experiences leading to long-term loyalty.
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Survey: The Ever-Growing Power of Reviews (2023 Edition)
The Ever-Growing Power of Reviews (2023 edition) is based
on a survey of 8,153 U.S. consumers fielded in April 2023.
Here's a high level look at their key findings.
https://www.powerreviews.com/research/power-of-reviews-2023/ ***************************************************
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Upcoming Classes
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January 11 - 12, 2024
Jim Pemberton's
Fabric Pro Upholstery Specialist Workshop
This unique two day course is absolutely not a "Prep" course to prepare you for another longer certification course. Class size is limited for personal attention purposes, so register today.
In this class you will learn 'What to do" + "When to do it" as well as "How to do it . . . "Hands-On"!
I'll be offering this class in McKeesport, PA.
Click here for class details
Click here for complete Learning Center Calendar
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Also, WELCOME To Our ALL NEW, HANDS ON TRAINING CLASS!
“Pet Friendly Cleaning and Odor Treatment Workshop”
Join us February 2, 2024 here at - McKeesport, PA , with exciting new cleaning procedures and marketing concepts to fit our changed cleaning marketplace.
Hi, Jim Pemberton here:
I've spent the nearly three years of the pandemic studying the effect that the explosion of pet ownership has done to the marketplace, and how you can profit from it (if you are committed to doing the job right!)
In my all new hands on class, the “Pet Friendly Cleaning and Odor Treatment Workshop”, you'll learn the following secrets to success in this field:
1. Why Today's Pet Focused Consumer Buys Cleaning Differently,
and May No Longer Buy it From You!
2. How Pets Have Transformed Society
3. What Opportunities Pet Friendly Cleaning and Odor Treatment
Have for Your Business
4. Your Two Biggest Pet Odor Treatment Challenges
5. Why Pet Odor Treatment Involves So Much More Than Urine Odor
6. Inspection Tools You'll Need
7. Cleaning and Odor Treatment Products You'll Need
8. Pet Friendly Inspection, Cleaning and Odor Control Processes
I'll be offering this class at our training center here in Mckeesport, PA.
Class $349.00.
Class size is limited, so sign up right away!
I'm looking forward to sharing all of this exciting information with you then!
Jim
