Follow Up Is Critical!

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People Are Looking For Problem Solvers To Help Them
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In the early stages of the buying process, people are usually looking for information about their problem, looking at possible solutions, considering prices and determining possible services who might offer those solutions.

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KEY FACT:  They are usually not ready to buy just yet.
-------------  This is just their first step. After that they have to
                      review their options and then make a decision.
 
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YOUR CONCERN:   During the meantime, other priorities will pop up
----------------------   to divert the consumers attention.

Before you know it, many of your prospects have unintentionally put the information they have gathered on the back burner.

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Procrastinators Are Prospective Customers
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Let's face it. People are procrastinators. They want something. They've found it, and then they put off making the decision. They're also easily distracted. Because of this, some of those people are never going to buy. That's just the price we pay of doing business.

But most of them are going to buy -- and they are most likely going to buy from the company that has kept their name, and benefits uppermost in the prospects minds. Those are the businesses that have kept in touch with them through consistent follow-ups.

When a person has been distracted or has been procrastinating, repeated follow-up will remind them of your business and your offer. Follow-up will bring back the reasons they were interested in the first place, with only your presence in their mind.

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If You Don't Bring Your Offer to the Top of Your
Prospects' Minds -- They Won't Buy
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People can only focus their attention and buying intention on one thing at a time. Your offer must be brought to the top of their long list of 'things to consider.

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YOU DO THAT BY FOLLOWING UP!
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Follow-up Is Vital For Marketing Success!

Believe it or not, the majority of small carpet cleaning businesses never follow up with their prospects or customers. They just expect their prospects to buy on the first contact or they forget about them.

These same carpet cleaners expect their past customers to remind themselves to come back to their businesses to buy again. Sometimes that happens, very often it doesn't.

These carpet cleaners make little or no effort to keep their businesses uppermost in their prospects and customers minds. Sadly, they really believe that marketing is about putting a sign on their truck and placing a few ads in local media.

If they would only make a few adjustments to their thinking, and set up a simple & reliable marketing system, their results would improve...instantly.

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What Follow-up Can Do for Your Business
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Here are just a few of the things effective follow-ups can do for you and your business:

• generate leads
• introduce a new service
• generate first-time sales
• generate repeat sales
• offer a discount coupon or certificate
• generate referrals
• provide helpful information
• build awareness
• build credibility and trust
• send an invitation
• educate your prospects and customers
  about your company/products/services

Actually, the list of benefits that follow-ups can provide is unlimited. And you can combine a number of the items to make for even more effective follow-up.

You never know when a prospect or a customer will be in the market for your products or services. And more importantly, you can never, never assume that they will call 'you' when they are ready to buy.

Don't forget, your competition is actively trying to lure your prospects and customers away from you and your business.

Follow-ups help to ensure that your prospects and customers remember and choose you when they are ready to buy.

What Are the Best Ways to Follow Up?
What are the best ways to follow up with your prospects and customers? The most widely used marketing methods for follow-up are:

• face-to-face
• telephone
• mail
• fax

These methods are direct and they are personal. That's why they work so well.