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Get Great Results By Using Social Proof in Your Marketing! (Especially local eMail!)
Using social proof involves using local social media to show that you're well known and trusted locally. It's also shows that people who have purchased from you value your services.
FACT! - No matter what specialty cleaning services you offer, your customers are checking social media. People are using social media sites to find solutions for their problems by searching for specialty services, and businesses they can trust. Consumers are increasingly using these sites to locate & connect with local businesses like yours!
Service businesses like yours, or the plumbers, furnace repair shops, lawn services, pet grooming services and others are all found by people who are looking for solutions to their problems by searching local social media first.
If you really want to use social proof to help consumers to find you, check these following six tips carefully:
When you use any type of testimonial or statement for proof, use a positive statement! You really don't want to set the prospects focus on a previous negative experience and then try to discuss your positive result! Always lead with the positive to get everyone in the right frame of mind; it works much better.
#2 - Include Pictures and Links –
When your audience can see a clear image of the person giving the testimonial or review, they're tendency is to trust them even more. Include links if you're selling to other business owners because they're going to want to see for themselves that the reference is real, still in business and perhaps even available for questions regarding your specialty services.
#3 - Pick People Who Fit into Your Profile of an Ideal Customer –
The very best testimonials, referrals or reviews come from people that your audience most relates to. If you know your audience, (and you should), then you will know who to pick.
#4 - Tell Emotional Stories That Connect –
When you can connect to your customers in a way that tugs on their emotions in a positive way, you'll really have the potential to influence their buying choices. You can get your former buyers to do that for you by creating a form asking the right questions and enabling them to answer them in their own way.
#5 - Find Influencers Who Resemble Your Ideal Customer Profile –
The best influencer you can use might be seen as an expert to their audience who you share! These are the best types of influencers to use, so that when your audience sees them they automatically feel like they trust them. Plus, they already have an audience that includes your audience, so you'll both end up with new people.
#6 - Be Sure to Use Several Types of Social Proof –
There are experts, influencers, related service providers, and users that make up the totality of customers you've had, and of course, friends. All these types of social proof work very well to tell your story and promote your service to your ideal audience in a way that resonates with them. You don't have to pick just one either.
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Coming Soon . . .
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Jim Pembertons
Fabric Pro - Upholstery Specialist Workshop
"Specialist" Course With Extensive "Hands On" Training
Class size is very limited for personal attention purposes, so register today.
Please Join Us on July 20 - 21, 2023 in McKeesport, PA
How Can You Benefit From This?
Click here for complete class details
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Water Damage Restoration Technician (WRT)
Three-Day Course - IICRC Approved Manual
Join Us on August 9 - 11, 2023 in McKeesport, PA
This course earns two Continuing Education Credits if you are already IICRC certified.
Click here for complete class details
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Jim Pemberton's
Pet & Family Friendly Cleaning & Odor Treatment Workshop
Join us for exciting new cleaning procedures and marketing concepts to fit our changed cleaning marketplace.
In my all new hands on class, the “Pet Friendly Cleaning and Odor Treatment Workshop”, you'll learn the secrets to success in this field.
I'll be offering this class at our training center here in McKeesport, PA on August 25, 2023.
Additional Information & Topics to be covered?
Click here for class details
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Click Here to Register for a class
Next Available Date?
Click Here for The Learning Center Calendar
