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30+ Statistics Reveal the Power of Customer Reviews
FACT:
Most customers now read online reviews before buying!
- Nearly 95% of shoppers read online reviews before making a purchase (Spiegel Research Center)
- 93% of local consumers use reviews to determine if a local business is good or bad! (BrightLocal)
Discover the impact of online reviews on sales!
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92% of B2B buyers are more likely to purchase after reading a trusted review (G2 Crowd and Heinz Marketing)
- Displaying reviews can increase conversion by 270% (Spiegel Research Center)
- Having five reviews results in purchase likelihood increasing by a factor of almost four times (Spiegel Research Center)
- Displaying reviews for higher-priced products can increase conversion rates by 380% (Spiegel Research Center)
- 97% of shoppers say reviews influence buying decisions (Fan and Fuel)
- 68% of Americans report positive reviews making them more likely to use a business (BrightLocal)
- Given two products with similar ratings, consumers are more likely to buy the product with more reviews (Psychological Science)
- Reviews make 71% of customers more comfortable purchasing a product or service (3D Cart)
- 88% of buyers are influenced in their buying decision by reviews (Zendesk)
Most consumers really are engaged with reviews!
- 73% of customers value the written review over the overall star rating (Fan and Fuel)
- Only 3% of buyers say that reviews never factor into their buying decisions (Fan and Fuel)
- Only 13% of shoppers find the seller's website to be the most helpful when buying, and 17% when purchasing services (Fan and Fuel)
- 60% of people check online reviews even for dinner at a local restaurant or cafe (BrightLocal)
- 73% of consumers trust a local business more after reading positive reviews (BrightLocal)
- 87% of American-based consumers look for a business to have a minimum star
rating of three or higher (out of five) to use it (BrightLocal) - 54% of consumers visit a local business's website after reading a positive review (BrightLocal)
- 71% of B2B buyers look at reviews during the consideration stage (G2 Crowd and Heinz Marketing)
- 67% of B2B buyers rank peer reviews as very important when making a purchase decision (Demand Gen Report)
- 82% of buyers consider user-generated reviews to be extremely valuable (3D Cart)
- 67% of B2B buyers want to see a mix of positive and negative reviews (Crowd and Heinz Marketing)
Negative reviews have become very important!
- 72% of B2B buyers say negative reviews give depth and insight into a business, product or service (G2 Crowd and Heinz Marketing)
- 40% of B2B buyers say negative reviews help build credibility for a product or service (G2 Crowd and Heinz Marketing)
- 82% of shoppers specifically seek out negative reviews (Power Reviews)
- Consumers spend four times as long interacting with negative reviews, with a 67% increase in conversion rate (Spiegel Research Center)
- 92% of consumers have difficulties or hesitations purchasing an item with no reviews (Fan and Fuel, 2016)
- 95% of consumers get suspicious of fake reviews if there are no bad scores (Revoo)
The process of getting customer reviews -- ASK !
- 68% of consumers have left a review for a local business after being asked to do so (BrightLocal)
- Up to 80% of reviews originate from follow-up emails urging shoppers to review their purchases (Power Reviews)
- Consumers with negative experiences are more likely to write a review than those who had a positive experience (Street Fight and Toluma)
- Businesses can expect their average star rating to increase after emailing buyers a direct link to submit reviews (Spiegel Research Center)
Vendor prepared, review related content is not considered trustworthy!
- Only 34% of B2B Buyers are willing to consider vendor only related content as trustworthy (Demand Gen Report)
- 81% of buyers generally conduct research before bringing in a vendor (Content Marketing Institute and SmartBrief)
- 66% of buyers use sources outside of vendor materials during the research phase (Content Marketing Institute and SmartBrief)
- Irrelevant content is the number one reason buyers don't engage with vendors more frequently (Marketo)
- A trustworthy reputation makes up over 25% of a businesses market value (Deloitte)
Throughout all of the above statistics, one fact remains crystal clear:
Customer Reviews Matter!
We are living in a new world when it comes to purchase decisions; the buying process has changed, for both B2B and B2C buyers.
Regardless of if you already utilize reviews, or you're just getting started with a review strategy, you want recent reviews. (And as many of them as possible!)
https://learn.g2crowd.com/customer-reviews-statistics
Kristen is a Senior Content Marketing Specialist who loves writing and sharing stories about top-notch marketing.
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Upcoming Classes
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September 28 - 29, 2023
Jim Pemberton's
Fabric Pro Upholstery Specialist Workshop
This unique two day course is absolutely not a "Prep" course to prepare you for another longer certification course.
In this class you will learn 'What to do" + "When to do it" as well as "How to do it . . . "Hands-On"!
I'll be offering this class in Rochester, NY.
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October 31 - November 1, 2023
IICRC Carpet Cleaning Technician Course
Join us for exciting new cleaning procedures and marketing concepts to fit our changed cleaning marketplace.
I'll be offering this class at our training center here in McKeesport, PA.
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