Not Using Social Proof ?

by Lee Pemberton - eCleanAdvisor Business Coach

Not Using Social Proof via Local
Social Media For Your Business?
See What You May be Missing!
Post #1a

Perhaps you're not sold on 'social media' as an effective way to boost your specialty cleaning services?

SOME FACTS:
Social media websites like Google, Facebook, and others have become extremely important for every local business today, (whether online or not!) There are a number of important social proof marketing benefits to using these sites, so it's time to seriously consider getting on board!

#1 - Successful Markers - Involved With Reviews!
One very good reason for including social media is the simple fact that millions of
people all over the world visit there. Google, Facebook & YouTube are among the
best known & frequented sites on the Internet. Creating a Google business profile
for your business and reaching out to users thru social media gives you very
affordable opportunities for gaining new customers and spreading awareness of
your specialty services, especially in your local markets!

#2 - Your Best Customers & Prospects - Use Reviews!
No matter what professional cleaning related services you offer, your customers and
prospects are visiting local social media looking for reviews! People are increasingly
using social media sites to find services they want, including information about you.
Customers as well as prospective customers use these sites to locate & find
information about connecting with local businesses they may need to contact.

Local professional cleaning related service businesses like yours, or a restaurant,
plumber, furnace repair shop, or something else not anyway related are found by
people who are looking for information on local social media. Local service businesses
like yours especially can leverage these social media sites by having local reviews for
visitors to consider!

#3 - Customer Communication Improves When You Encourage Reviews!
Today's social media gives you a chance to communicate directly with both
customers and prospects, which is an absolutely priceless opportunity. Social media
gives customers as well as prospects a place to contact you by encouraging their
reviews, allowing you to have authentic conversations with them.

SPECIAL NOTE: Reviews allow your customer to let you (and your community)
know if your technicians (or you) are delivering what they feel you promised
and they expected!

#4 - Reviews Stimulate Engagement and Retention!
Using this unique social media communication, your customers can engage directly
with your business, which leads to customer trust , and retention! They'll stay with
you longer and most frequently choose you over your competitors, when they feel
that they're important to you and your company. You can accomplish this through
surveys, quizzes, FAQ's, as well as any additional kind of information your customer
can interact with.

#5 - Reviews Also Supply Valuable Customer Data!
Social media can be a major answer to your marketing search because it provides
valuable data about a target market. On sites like Google & Facebook, users put
various kinds of information on their profiles. This information ranges from
demographics like age and location to highly personal data such as their likes,
dislikes, and feelings about the businesses they use.

SUMMARY NOTES from Lee . . . .

Reviews from customers must be seen as an important part of the overall
marketing strategy for any business, but particularly for local specialty
professional cleaning service businesses like yours and ours!

It is now a well proven fact that customers and prospects expect to find reviews
and rely heavily on those reviews when making their buying decisions. Additionally,
current data strongly indicates that search engines are using reviews as a major
component in local rankings, requires a major mind shift when it comes to how
local cleaning service businesses address the category of reviews.

It's no longer enough to just sit back and hope you get some nice reviews from
satisfied customers!
In today's increasingly competitive local search environment, you've got to make
reviews a significant piece of your marketing strategy and develop processes to
make sure your business is focused on leveraging every review you can acquire.

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