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How to Use Podcast "Guesting" To Market Successfully!
How to Use Podcast "Guesting"
as Free Marketing Successfully!
Post #4:
Podcasts offer a great way for people to learn something new on-the-go while commuting to work, exercising, or going
about their daily lives. Appearing as a guest on podcasts is a great marketing strategy that doesn't cost anything at all!
**#1 - Why You Might Consider Being a Podcast "Guest" . . .
>>> Appearing as a guest on a podcast exposes you to a whole
new market who could potentially become your customers.
You're getting direct access to a group of engaged listeners
and a chance to share your expertise and help them with a
problem they're facing. If they find what you said valuable,
they'll look you up and enter into your marketing funnel!
and a chance to share your expertise and help them with a
problem they're facing. If they find what you said valuable,
they'll look you up and enter into your marketing funnel!
>>> Another reason for this unique strategy is that it's
not only inexpensive, but also relatively easy to get
started.
NOTE: Being a guest is much easier than running your
own podcast or creating your own content.
not only inexpensive, but also relatively easy to get
started.
NOTE: Being a guest is much easier than running your
own podcast or creating your own content.
**#2 - Find the Right Podcasts
>>> The first step is to find the right podcasts to appear on.
Your first instinct might be to look for big ones that have
a huge following. But it's better to target small shows that
are tightly focused on a specific topic.
>>> Start by identifying your target market and finding
podcasts that share the same market with you.
>>> If you target the wrong market, the audience won't be
interested in what you have to say and won't follow you.
**#3 - Prepare Your Approach
>>> Approach podcasts you identified with a solid pitch.
Your pitch should briefly tell the podcast host who you
are and why they should put you on their show.
Explain how your appearance can benefit both the show
and its audience.
Explain how your appearance can benefit both the show
and its audience.
>>> Suggestion: When you contact the show, offer 2-3
topics you can discuss. Choose topics that are helpful
for the host's audience and that you know a great deal
about! This will be their audience's first point of contact
with you, so choose topics that show you in your best light.
topics you can discuss. Choose topics that are helpful
for the host's audience and that you know a great deal
about! This will be their audience's first point of contact
with you, so choose topics that show you in your best light.
**#4 - How to Be a Successful Podcast Guest!
>>> Since this might be the first time their audience will
hear you, you should take a little additional time to prepare
for your appearance. Make sure you know your topic inside
and out. Talk with the host beforehand about what you will
discuss. It might be good to ask for a list of questions they
may ask.
discuss. It might be good to ask for a list of questions they
may ask.
>>>(a) You should also make sure your tech is ready!
The only equipment you need is a good microphone
and head phones.
The only equipment you need is a good microphone
and head phones.
>>>(b)Sound quality really matters, so use something
more than your phone's built-in microphone!
Check to ensure everything works before the interview!
During the interview, speak clearly and use notes to
keep you on track if you feel that would be helpful.
Along with the information you're sharing, give the
audience a strong call-to-action and tell them where
they can connect with you.
keep you on track if you feel that would be helpful.
Along with the information you're sharing, give the
audience a strong call-to-action and tell them where
they can connect with you.
**#5 - Benefits of Podcast "Guesting" Events
>>> Where to send the show's audience?
(a) A good idea is to mention your social media presence
and tell them what benefits they'll receive from
connecting with you there.
(b)You can also direct people to a lead magnet where you
capture their name and email address and then market to them.
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