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Frugal Educational Marketer
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"Marketing Is Not About How Much You Spend, It's About How You Spend It!"
L. Pemberton
Can't see your way clear to spend "hard to get" dollars on marketing when the economy is struggling?
A frugal, budget concious behavior is totally understandable, but you do have more options than just spending a lot of your marketing budget on media advertising, professional printing, postage and other costly mainline promotions!
Here is a chart that gives you some great options.
The left column focuses on marketing tactics that
you can use which require more of your time,
but far less money.
Following are articles focused on tactics you might wish to consider . . .
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"UNDER THE RADAR" THIRD-PARTY INFLUENCERS
by L Pemberton - the Frugal Educational Marketer
Every Professional Cleaning Service, new or established, wants (and needs) better recognition in their local marketplace. One of the best ways to do this that I am aware of is to develop relationships with prominent, but unbiased third-party experts. . . .
keep reading
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FRUGAL MARKETERS Tactic - Door Hangers!
by Lee Pemberton - the Educational Marketing Guy
If you would like an list of additional "Frugal Marketing" tactics, check out the chart of tactics here http://www.ecleanadvisor.com/public/department82.cfm . . .
keep reading
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Time to Diversify Your Services!
by Lee Pemberton - the Educational Marketing Guy
Today our culture has changed astonishingly. We absolutely must recognize this and modify or diversify the service solutions we currently provide to our market area as well as the way we provide them professionally! . . .
keep reading
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The Value Of Keeping Customers & Earning Referrals
by Lee Pemberton - the Educational Marketing Guy
Instead of spending big dollars you cannot afford to continually develop new customers, use affordable educational marketing tactics to build strong relationships that will get more business from the customers you already have as well as earn a higher level of referrals. . . .
keep reading
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All Effective Marketing is "Local Marketing"
Lee Pemberton
Tip O'Neill, former Speaker of the House, once famously said "All politics is local." A lesson he learned in his first political loss was this: unless you connect to the needs and desires of the folks near you, you won't be successful. And, in this emerging era of "creeping impersonalization", I think any effective marketing will be "local marketing". . . .
keep reading
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Warning: Don't Mistake Volume For Value
Lee Pemberton
Why do customers or prospects value your services by the "square foot", or by the "room"? In the marketing world that is called the "Thud Factor", refering to the noise a package makes when you drop it. Bottom line, if people spend a lot of money on a service purchase, they want something they can understand to justify the cost in their mind. . . .
keep reading
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Powerful Trends To Watch
Lee Pemberton
Pay close attention to things happening around you. I am sharing these trends that I see unfolding, and I strongly caution you to take positive steps so that they don't steamroller over you and your business in upcoming months. Following are two that I feel you must become especially aware of. . . .
keep reading
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Make a Referral Offer They Can't Refuse
Lee Pemberton
Often it's the clever way you promote your referral marketing system that can make the difference. Sometimes your referral marketing effort just needs the right offer to get people to pay attention and participate. In the next few weeks I am going to lay out some referral offer starters so you can think of ways to creatively wrap your business around one or more of them. . . .
keep reading
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