|
|
 |
Trend Tracks
News and Information for the Fabric and Floorcare Professional
Lee Pemberton, editor
|
In Today's Marketplace, Trustworthiness Rules!
Lee Pemberton
When sales drop, we often have a tough time convincing ourselves that marketing is still a worthwhile investment in our businesses. Our tendency is similar to our response to a brutal cold snap; we curl up in a warm place with our a few DVD's & wait for it to pass. . . .
keep reading
|
Indoor Air Quality . . .
Lee Pemberton
A "must read" monthly newspaper arrived on my desk this week, and the information it contains is so important to each of us that I felt I have to share it with you. . . .
keep reading
|
How to Become an Expert in Your Market in Three Easy Steps
Lee Pemberton
One of the most powerful threads that ties successful 1-10 employee business owners to their customer base is the fact that they are considered "experts" in their field. Unfortunately, this reality escapes many 1-10 employee Cleaning Business owners who are desperate for a profitable operation. . . .
keep reading
|
Think the EPA "RRP" Won't Effect You? - Better Think Again!
Lee Pemberton
I am quite aware that many of us over the years have kept employees busy during slow times by buying old houses & renovating them. Some we sell, but many of us keep the nicer ones as rental units. (I know I do) Guess what? These new regulations grab us right in the throat! . . .
keep reading
|
The Real Benefits of Keeping Your Customers
Lee Pemberton
I have no doubt that you feel that you already make it a priority to keep your customers. But do you know what that really means? Despite customer retentions widely recognized value, it remains one of the most misunderstood marketing components. Here are Five Major Benefits To Hanging On To Your Customers. . . .
keep reading
|
Remember We Make Our Living On It
Valuable Thoughts from Industry Icon - Bill Bane
Sloppy installation still leads in carpet related complaints. Some retailers advertise cheap prices, use deceptive practices and dodge warranties. There's nothing I can do about installation and sales, but I can try to influence cleaners to be kinder when we talk about carpet. Most problems with carpet are not in the quality of the product but are in the eyes and ears of the consumer. . . .
keep reading
|
Don't Forget About Newspaper Advertising
See Below
Many of my clients as well as my own company are doing very well with newspaper. Generally, newspaper works best in small or medium sized cities. Read this reprint of a recent article I wrote for ICS Magazine. . . .
keep reading
|
The Value Of Keeping Customers & Earning Referrals
Lee Pemberton
Instead of spending big dollars you cannot afford to continually develop new customers, using affordable educational marketing tactics helps to build strong relationships that will get more business from the customers you already have as well as earn a higher level of referrals. . . .
keep reading
|
FAQs - "Triexta" Carpet
Jim Pemberton
Do these new "Triexta" carpets clean better than the regular polyesters? The dealers seem to think it's the new miracle carpet fiber! Glad you asked about this new fiber. Following my comments is a press release you should read & keep a copy. . . .
keep reading
|
Currency You Can Trust In These Troubled Economic Times
Lee Pemberton
Allow me to point you to the one Currency that can make you and your business successful today, regardless of global, national, or local economic conditions! It really has little or nothing to do with the amount of secular or technical education you have. It is not the Dollar, the Euro, the Yen or even GOLD! . . .
keep reading
|
Help! There's An Ice Dam on My Roof. Now What?
Lee Pemberton
First of all, your best strategy is to sit tight and wait for the ice to melt away. Later you should focus on preventing future dams by making the improvements. If you really, really can't stand just waiting it out, here's an ice-melting tip courtesy of This Old House. . . .
keep reading
|
How I Get More Done Each Day
Lee Pemberton
My secret is a list that helps me get more things done every day! Here are the simple steps I use. Try it, but don't neglect step #1 -- if you can't, you really don't know what you want to get done! Let me know how this works for you. It's simple, but powerful. . . .
keep reading
|
Important Trends Affecting Your Small Business
Lee Pemberton
A close examination of today's market place indicates very clearly that large and small trends affect small independent businesses such as ours very differently than it does our large competitors. Here are six trends affecting the small independent today as I see it. . . .
keep reading
|
STRAIGHT SERVICE TALK
"KEEP IT CLEAN"
Lee Pemberton
You might think that the easiest thing for a professional cleaner to do would be to keep his truck, equipment, and accessories clean. The sad truth is that the cramped quarters of a van, the unfortunate frequency of cleaning agent spillage, the fact that the equipment conveys and stores dirty water, and that truck mounted equipment may leak grease, oil, water, and cleaning agents; all work together to create an immense amount of "filth" & contamination in our trucks! . . .
keep reading
|
Fire was Avoidable with Dryer Vent Cleaning
Lee Pembertons
You really must read this press release that was picked up and published in January's Cleanfax on-Line! Whether you intend to clean ductwork as a residential diversification or not, pay attention to this press release out of Chicago. . . .
keep reading
|
|
|
|
 |
|
 |
|
September 2010
|
|
| S |
M |
T |
W |
T |
F |
S |
| |
|
|
1 |
2 |
3 |
4 |
|
5 |
6 |
7 |
8 |
9 |
10 |
11 |
|
12 |
13 |
14 |
15 |
16 |
17 |
18 |
|
19 |
20 |
21 |
22 |
23 |
24 |
25 |
|
26 |
27 |
28 |
29 |
30 |
|
|
|
|
|
 |
|
 |
|
|
Classified Ad Forum
