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Trend Tracks
News and Information for the Fabric and Floorcare Professional
Lee Pemberton, editor
Currency You Can Trust In These Troubled Economic Times
Lee Pemberton
Currency You Can Trust In These Troubled Economic Times Allow me to point you to the one Currency that can make you and your business successful today, regardless of global, national, or local economic conditions! It really has little or nothing to do with the amount of secular or technical education you have. It is not the Dollar, the Euro, the Yen or even GOLD! . . . keep reading
Help! There's An Ice Dam on My Roof. Now What?
Lee Pemberton
Help! There's An Ice Dam on My Roof. Now What? First of all, your best strategy is to sit tight and wait for the ice to melt away. Later you should focus on preventing future dams by making the improvements. If you really, really can't stand just waiting it out, here's an ice-melting tip courtesy of This Old House. . . . keep reading
How I Get More Done Each Day
Lee Pemberton
How I Get More Done Each Day My secret is a list that helps me get more things done every day! Here are the simple steps I use. Try it, but don't neglect step #1 -- if you can't, you really don't know what you want to get done! Let me know how this works for you. It's simple, but powerful. . . . keep reading
Important Trends Affecting Your Small Business
Lee Pemberton
Important Trends Affecting Your Small Business A close examination of today's market place indicates very clearly that large and small trends affect small independent businesses such as ours very differently than it does our large competitors. Here are six trends affecting the small independent today as I see it. . . . keep reading
STRAIGHT SERVICE TALK "KEEP IT CLEAN"
Lee Pemberton
STRAIGHT SERVICE TALK
"KEEP IT CLEAN" You might think that the easiest thing for a professional cleaner to do would be to keep his truck, equipment, and accessories clean. The sad truth is that the cramped quarters of a van, the unfortunate frequency of cleaning agent spillage, the fact that the equipment conveys and stores dirty water, and that truck mounted equipment may leak grease, oil, water, and cleaning agents; all work together to create an immense amount of "filth" & contamination in our trucks! . . . keep reading
The Tale of Five Frogs on a Log - a real marketing saga!
Lee Pemberton
The Tale of Five Frogs on a Log - a real marketing saga! Q: Five frogs are on a log. Four decide to jump off. How many are left? A: Five, because there's a big difference between deciding and doing! Don't be content to sit on the log. Jump! . . . keep reading
Fire was Avoidable with Dryer Vent Cleaning
Lee Pembertons
Fire was Avoidable with Dryer Vent Cleaning You really must read this press release that was picked up and published in January's Cleanfax on-Line! Whether you intend to clean ductwork as a residential diversification or not, pay attention to this press release out of Chicago. . . . keep reading
The Next Five Years - How The World Will Change
Lee Pemberton
The Next Five Years - How The World Will Change A few predictions I have collected about how the world will probably change in the next five years, and how that will affect how we live and what we do for a living. The world has changed dramatically in just the past five years. But what about the next five years? . . . keep reading
Where Do You Want To Be In Five Years?
Lee Pemberton
Where Do You Want To Be In Five Years? Where did the year go? December is wrapping up, and you know what that means: the New Year is right behind. It's time to start seriously thinking about how you're going to market in 2010. How many alliances are you going to form? What are your 1st quarter and 12-month goals for doing business by referral? How about generating additional business by offering new services to your existing clients? Fourth quarter 2009 means first quarter 2010 marketing planning! . . . keep reading
10 Powerful Steps to Better Business in The New Year
Lee Pemberton
10 Powerful Steps to Better Business in The New Year This valuable information is not new! Actually it was adapted from venerable sales materials published more than 50 years ago by Dartnell, and has never been more appropriate for small businesses than it is today! It is simple and powerful! . . . keep reading
In The Right Business At The Right Time? Message from Lee Pemberton
Lee Pemberton
In The Right Business At The Right Time?
Message from Lee Pemberton When sales drop, we often have a tough time convincing ourselves that marketing is still a worthwhile investment in our businesses. Our tendency is similar to our response to a brutal cold snap; we curl up in a warm place with our a few DVD's & wait for it to pass. . . . keep reading
Ladybugs in the House!
Lee Pemberton
Ladybugs in the House! As winter arrives, this is the time of year when ladybugs look for a warm, cozy place to spend the winter. You or your customers are probably seeing ladybugs in the house, clustered on windowsills, crawling along the walls, flying from room to room and generally making nuisances of themselves.Can you get rid of them -- probably not (and who really wants that?) -- but you can fairly easily control them. . . . keep reading
Work To Be Effective First
Lee Pemberton
Work To Be Effective First You already know that you only have 24 hours in the day, and in order to be sure you're truly making the most out of each day, you must pick and choose activities that are going to best help you reach your goals. . . . keep reading
It Is Time To Examine Our Current Market Conditions
Lee Pemberton
It Is Time To Examine Our Current Market Conditions Depending on your personal attitudes, this may be the worst of times; Or it may well be the best of times! As we listen to knowledgeable economic analysts, it appears that our economy has turned the corner, but on the other hand, the jobs picture is totally different situation. . . . keep reading
Follow-up Systems: the Key to Success
Steve Marsh - Trend Tracks
Follow-up Systems: the Key to Success Recently a carpet cleaner complained to me about his need for more customers. The strange thing about this complaint is that it came from an owner operator who had been in business for more than seven years. My response was; "What did you do with all of the customers you had?" . . . keep reading
WHAT TO DO IN AN ACCIDENT
By CRAIG HOWIE, AOL AUTOS
WHAT TO DO IN AN ACCIDENT "It came out of nowhere." This is frequently heard from someone involved in a traffic accident. Although it's not true in terms of where a driver came from, accidents can seemingly come from nowhere and occur when you least expect them. . . . keep reading
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