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Trend Tracks
News and Information for the Fabric and Floorcare Professional
Lee Pemberton, editor
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We Think We Are Better Than We are!
Lee Pemberton
If there is one area that professionals in the cleaning industry seem overwhelmingly to excel, it is in the area of overestimating ourselves! Following are some serious issues that I firmly believe are negatively impacting an ever-growing number of cleaning professionals. These are the issues I am referring to... . . .
keep reading
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New Online Marketing Concept Coming Your Way Soon!
Lee Pemberton
Here is a marketing idea that capitalizes on the "Groupon" concept and success. It might even be called a referral program on steroids. How Does This Compare With Groupon? Here's why I think Daily Referral might work for your business... . . .
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In Today's Marketplace, Trustworthiness Rules!
Lee Pemberton
When sales drop, we often have a tough time convincing ourselves that marketing is still a worthwhile investment in our businesses. Our tendency is similar to our response to a brutal cold snap; we curl up in a warm place with our a few DVD's & wait for it to pass. . . .
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Think the EPA "RRP" Won't Effect You? - Better Think Again!
Lee Pemberton
I am quite aware that many of us over the years have kept employees busy during slow times by buying old houses & renovating them. Some we sell, but many of us keep the nicer ones as rental units. (I know I do) Guess what? These new regulations grab us right in the throat! . . .
keep reading
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Remember We Make Our Living On It
Valuable Thoughts from Industry Icon - Bill Bane
Sloppy installation still leads in carpet related complaints. Some retailers advertise cheap prices, use deceptive practices and dodge warranties. There's nothing I can do about installation and sales, but I can try to influence cleaners to be kinder when we talk about carpet. Most problems with carpet are not in the quality of the product but are in the eyes and ears of the consumer. . . .
keep reading
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Don't Forget About Newspaper Advertising
See Below
Many of my clients as well as my own company are doing very well with newspaper. Generally, newspaper works best in small or medium sized cities. Read this reprint of a recent article I wrote for ICS Magazine. . . .
keep reading
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FAQs - "Triexta" Carpet
Jim Pemberton
Do these new "Triexta" carpets clean better than the regular polyesters? The dealers seem to think it's the new miracle carpet fiber! Glad you asked about this new fiber. Following my comments is a press release you should read & keep a copy. . . .
keep reading
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Clean Tip Archives
