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Trend Tracks
News and Information for the Fabric and Floorcare Professional
Lee Pemberton, editor
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New Online Marketing Concept Coming Your Way Soon!
Lee Pemberton
Here is a marketing idea that capitalizes on the "Groupon" concept and success. It might even be called a referral program on steroids. How Does This Compare With Groupon? Here's why I think Daily Referral might work for your business... . . .
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Two Key "Secrets" of Bidding Commercial Carpet Cleaning
Revised 2011
Lee Pemberton
In my 40 years of close association with small carpet cleaning business persons, it soon became quite clear to me that while these hard working professionals worked hard to develop their technical service skills, they frequently suffered from a fairly substantial lack of business and financial acumen as well as the time needed to pull together the required information about their businesses in order to produce the financial structure for good bidding skills which, in turn would expand their business horizons as well as their profit levels. . . .
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Customer Retention & Self Deceit
Lee Pemberton
How well do you do in your business when it comes to keeping customers? Over the years I have asked the following basic questions to literally hundreds of "Mom & Pop" carpet cleaners and received the following answers. I thought you might be interested in the results extended when entered in an Excel calculator. Follow the questions & answers as well as the calculations. . . .
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Powerful Trends To Watch
Lee Pemberton
Another New Year Is At Hand! -- Pay close attention to things happening around you. I am sharing these trends that I see unfolding, and I strongly caution you to take positive steps so that they don't steamroller over you and your business this year. Following are two that I feel you must become aware of, with more over the next few weeks. . . .
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Develop Your Own Unique Marketing System
Lee Pemberton
The single most powerful business tool you can use is an "Educational Marketing System" with tactics that fit your own unique marketing capabilities! Reality clearly shows that if you don't feel good about what you are trying to do, you won't succeed. . . .
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In Today's Marketplace, Trustworthiness Rules!
Lee Pemberton
When sales drop, we often have a tough time convincing ourselves that marketing is still a worthwhile investment in our businesses. Our tendency is similar to our response to a brutal cold snap; we curl up in a warm place with our a few DVD's & wait for it to pass. . . .
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Indoor Air Quality . . .
Lee Pemberton
A "must read" monthly newspaper arrived on my desk this week, and the information it contains is so important to each of us that I felt I have to share it with you. . . .
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Think the EPA "RRP" Won't Effect You? - Better Think Again!
Lee Pemberton
I am quite aware that many of us over the years have kept employees busy during slow times by buying old houses & renovating them. Some we sell, but many of us keep the nicer ones as rental units. (I know I do) Guess what? These new regulations grab us right in the throat! . . .
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The Real Benefits of Keeping Your Customers
Lee Pemberton
I have no doubt that you feel that you already make it a priority to keep your customers. But do you know what that really means? Despite customer retentions widely recognized value, it remains one of the most misunderstood marketing components. Here are Five Major Benefits To Hanging On To Your Customers. . . .
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Remember We Make Our Living On It
Valuable Thoughts from Industry Icon - Bill Bane
Sloppy installation still leads in carpet related complaints. Some retailers advertise cheap prices, use deceptive practices and dodge warranties. There's nothing I can do about installation and sales, but I can try to influence cleaners to be kinder when we talk about carpet. Most problems with carpet are not in the quality of the product but are in the eyes and ears of the consumer. . . .
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Don't Forget About Newspaper Advertising
See Below
Many of my clients as well as my own company are doing very well with newspaper. Generally, newspaper works best in small or medium sized cities. Read this reprint of a recent article I wrote for ICS Magazine. . . .
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The Value Of Keeping Customers & Earning Referrals
Lee Pemberton
Instead of spending big dollars you cannot afford to continually develop new customers, using affordable educational marketing tactics helps to build strong relationships that will get more business from the customers you already have as well as earn a higher level of referrals. . . .
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FAQs - "Triexta" Carpet
Jim Pemberton
Do these new "Triexta" carpets clean better than the regular polyesters? The dealers seem to think it's the new miracle carpet fiber! Glad you asked about this new fiber. Following my comments is a press release you should read & keep a copy. . . .
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Currency You Can Trust In These Troubled Economic Times
Lee Pemberton
Allow me to point you to the one Currency that can make you and your business successful today, regardless of global, national, or local economic conditions! It really has little or nothing to do with the amount of secular or technical education you have. It is not the Dollar, the Euro, the Yen or even GOLD! . . .
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Help! There's An Ice Dam on My Roof. Now What?
Lee Pemberton
First of all, your best strategy is to sit tight and wait for the ice to melt away. Later you should focus on preventing future dams by making the improvements. If you really, really can't stand just waiting it out, here's an ice-melting tip courtesy of This Old House. . . .
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How I Get More Done Each Day
Lee Pemberton
My secret is a list that helps me get more things done every day! Here are the simple steps I use. Try it, but don't neglect step #1 -- if you can't, you really don't know what you want to get done! Let me know how this works for you. It's simple, but powerful. . . .
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Clean Tip Archives
