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To Succeed In Your Small Service Business Takes Special Business Skills
Lee Pemberton
No matter how humane your motives, the only real reason you are in business is because you want to profit from your financial investment and your personal efforts. Make your decisions and enforce them in an evenhanded manner!
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Currency You Can Trust In These Troubled Economic Times
Lee Pemberton
Allow me to point you to the one Currency that can make you and your business successful today, regardless of global, national, or local economic conditions! It really has little or nothing to do with the amount of secular or technical education you have. It is not the Dollar, the Euro, the Yen or even GOLD! . . . keep reading
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The Next Five Years - How The World Will Change
Lee Pemberton
A few predictions I have collected about how the world will probably change in the next five years, and how that will affect how we live and what we do for a living. The world has changed dramatically in just the past five years. But what about the next five years? . . . keep reading
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Where Do You Want To Be In Five Years?
Lee Pemberton
Where did the year go? December is wrapping up, and you know what that means: the New Year is right behind. It's time to start seriously thinking about how you're going to market in 2010. How many alliances are you going to form? What are your 1st quarter and 12-month goals for doing business by referral? How about generating additional business by offering new services to your existing clients? Fourth quarter 2009 means first quarter 2010 marketing planning! . . . keep reading
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Work To Be Effective First
Lee Pemberton
You already know that you only have 24 hours in the day, and in order to be sure you're truly making the most out of each day, you must pick and choose activities that are going to best help you reach your goals. . . . keep reading
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It Is Time To Examine Our Current Market Conditions
Lee Pemberton
Depending on your personal attitudes, this may be the worst of times; Or it may well be the best of times! As we listen to knowledgeable economic analysts, it appears that our economy has turned the corner, but on the other hand, the jobs picture is totally different situation. . . . keep reading
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Are You Too Busy to Plan?
Lee Pemberton
Unfortunately we micro-business persons have a tendency to say - "I'm too busy to plan!" Then we expend time and resources on the same customer emergencies that just seem to happen over & over. . . . keep reading
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Trying Counts For Nothing
Lee Pemberton
Like it or not, our public education system provides damaging teachings of contradictory actions & results between what people experience in high school and college versus what they experience in the real world. Just take a look at our public education system where students are being led to believe that "trying" counts for something, when in real life, it really counts for nothing. In the real world, only results count. . . . keep reading
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A thought from Lee . . .
Lee Pemberton
I have finally come to the conclusion that tiny businesses like ours are made up of basically two kinds of people. First, there are the Whiners. They simply do NOT take responsibility for their own actions. I had the privilege of being surrounded with doers, people who are PROACTIVE. These are people who have learned to take responsibility for their actions. I love to be associated with people like this! . . . keep reading
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TRUTH, TRUST, & VALUE
Lee Pemberton
As Winterfest once again draws near & I research for current trends to use in my opening presentation, I am really overwhelmed with the changes that I can see happening in our society! Mulling over everything that is happening, one powerful conclusion surfaces -- The Consumer Has Lost Trust In Virtually Everything That Was Once Considered Absolutely Trustworthy! . . . keep reading
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How Do You Judge The Effectiveness Of Your Marketing Efforts
Lee Pemberton
To evaluate your marketing efforts you should know at least three things. 1)How much did you spend on the marketing effort, regardless of what it is. 2) How much income did you generate from the marketing effort. 3) What is the Lifetime Value of each customer to your business? I'm sure you usually focus on point #2 above, the immediate dollar return in services sold, right? Do you ever focus on the value of each new customer you develop during these marketing efforts? . . . keep reading
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Courageous Impatience
Watts Wacker
Following the mis-management of the U.S. financial mess has been so disgusting that I've decided to revisit the subject of management. It's not just about greed. For the past 70 years the subject of managing "things" has been a discipline in business and business schools. There must be (literally) thousands of existing techniques. . . . keep reading
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