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To Succeed In Your Small Service Business Takes Special Business Skills
Lee Pemberton
No matter how humane your motives, the only real reason you are in business is because you want to profit from your financial investment and your personal efforts. Make your decisions and enforce them in an evenhanded manner!
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Welcome Back "Totally Booked University" 2013!
by Lee Pemberton - the Educational Marketing Guy
Don't miss Jeff Cross, senior editor of Cleanfax magazine, as he shares cutting edge strategies that really work in a value packed, one-day seminar. Friday, February 8, 2013 Time: 8 am - 5 pm. This event qualifies for 1 IICRC continuing education credit! . . .
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Educational Postcard/eMail Newsletters
by Lee Pemberton - the Educational Marketing Guy
Postcard/eMail newsletters have many advantages over traditional newsletters. Absolutely one of the best uses of postcard newsletters is as a marketing tool for a small cleaning business. . . .
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REMINDER MARKETING!
by Lee Pemberton - the Educational Marketing Guy
It costs over 8 times more to attract new customers than it does to keep your current ones. Research shows that by increasing your retention rate (the number of customers that use your services again) by 5%, you can increase your profits by 25 to 100%. . . .
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Remove The Customers "Cognitive Blinders"
Jim Pemberton
Like it or not, we all wear "cognitive blinders"! That is the term that refers to the reason we rarely notice things that change very gradually. As a recognized expert you are in the position of demonstrating or at least explaining why your customer should clean their upholstery. Here are a few things you have to have in place before such a "consultative selling approach" will work: . . .
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Why Can't Customers See Dirty Carpets & Furniture?
Lee Pemberton
To a greater extent than most cleaning services realize, carpets are neglected because the owner does not see the dirt! Pet odors are not dealt with because the occupants do not smell the odors or notice the problem. Smokers don't smell the odors and do not see the brown stain on walls and drapes. . . .
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No Time to Plan?
Lee Pemberton
Unfortunately professional cleaning-business persons have a tendency to say - "I don't have time to plan!" Then waste time and resources on the same business emergencies that just seem to happen over & over. . . .
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Attitude or Knowledge?
Lee Pemberton - the Educational Marketing Guy
What type of employee should you be looking for? One with a great attitude or one with loads of skills based knowledge. FACT! Your brochures, web sites, and advertising may get you a customer the first time, but it is your people assets that will bring that customer back. PROBLEM! Here is your dilemma, since you run a customer-service based business, what can you do to improve your customer retention? . . .
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We Think We Are Better Than We are!
Lee Pemberton
If there is one area that professionals in the cleaning industry seem overwhelmingly to excel, it is in the area of overestimating ourselves! Following are some serious issues that I firmly believe are negatively impacting an ever-growing number of cleaning professionals. These are the issues I am referring to... . . .
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THE INSURANCE DEBACLE
Doyle Bloss
It's part of proper business planning. Making sure that you have all of the right kinds of insurance covering and protecting your business, yourself, your family, and your employees. . . .
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Be Cautious About Services You Buy From Providers You Don't Know!
Lee Pemberton
As you build your company presence, both online and off, you probably have already been approached by a company with an offer for a new service that seems to address a real need, but in fact, can actually do you more harm than good. 3 Things You Should Never Pay For: Read more (and check out short video's) . . .
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"Things Are Kind of Tough..."
Lee Pemberton
However, we are indeed fortunate to have chosen the cleaning industry as our livelihood! We are not a "luxury" business. Consumers might extend their cycle of cleaning, but health, asset maintenance and life style soon triggers the demands for our services. What we choose to do as we deal with this change in our marketplace is completely under our control. . . .
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Courageous Impatience
Watts Wacker
Following the mis-management of the U.S. financial mess has been so disgusting that I've decided to revisit the subject of management. It's not just about greed. For the past 70 years the subject of managing "things" has been a discipline in business and business schools. There must be (literally) thousands of existing techniques. . . .
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Clean Tip Archives
