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To Succeed In Your Small Service Business Takes Special Business Skills
Lee Pemberton
No matter how humane your motives, the only real reason you are in business is because you want to profit from your financial investment and your personal efforts. Make your decisions and enforce them in an evenhanded manner!
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In Today's Marketplace, Trustworthiness Rules!
Lee Pemberton
When sales drop, we often have a tough time convincing ourselves that marketing is still a worthwhile investment in our businesses. Our tendency is similar to our response to a brutal cold snap; we curl up in a warm place with our a few DVD's & wait for it to pass. . . .
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How to Become an Expert in Your Market in Three Easy Steps
Lee Pemberton
One of the most powerful threads that ties successful 1-10 employee business owners to their customer base is the fact that they are considered "experts" in their field. Unfortunately, this reality escapes many 1-10 employee Cleaning Business owners who are desperate for a profitable operation. . . .
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The Real Benefits of Keeping Your Customers
Lee Pemberton
I have no doubt that you feel that you already make it a priority to keep your customers. But do you know what that really means? Despite customer retentions widely recognized value, it remains one of the most misunderstood marketing components. Here are Five Major Benefits To Hanging On To Your Customers. . . .
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Remember We Make Our Living On It
Valuable Thoughts from Industry Icon - Bill Bane
Sloppy installation still leads in carpet related complaints. Some retailers advertise cheap prices, use deceptive practices and dodge warranties. There's nothing I can do about installation and sales, but I can try to influence cleaners to be kinder when we talk about carpet. Most problems with carpet are not in the quality of the product but are in the eyes and ears of the consumer. . . .
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Don't Forget About Newspaper Advertising
See Below
Many of my clients as well as my own company are doing very well with newspaper. Generally, newspaper works best in small or medium sized cities. Read this reprint of a recent article I wrote for ICS Magazine. . . .
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The Value Of Keeping Customers & Earning Referrals
Lee Pemberton
Instead of spending big dollars you cannot afford to continually develop new customers, using affordable educational marketing tactics helps to build strong relationships that will get more business from the customers you already have as well as earn a higher level of referrals. . . .
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Currency You Can Trust In These Troubled Economic Times
Lee Pemberton
Allow me to point you to the one Currency that can make you and your business successful today, regardless of global, national, or local economic conditions! It really has little or nothing to do with the amount of secular or technical education you have. It is not the Dollar, the Euro, the Yen or even GOLD! . . .
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The Next Five Years - How The World Will Change
Lee Pemberton
A few predictions I have collected about how the world will probably change in the next five years, and how that will affect how we live and what we do for a living. The world has changed dramatically in just the past five years. But what about the next five years? . . .
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Where Do You Want To Be In Five Years?
Lee Pemberton
Where did the year go? December is wrapping up, and you know what that means: the New Year is right behind. It's time to start seriously thinking about how you're going to market in 2010. How many alliances are you going to form? What are your 1st quarter and 12-month goals for doing business by referral? How about generating additional business by offering new services to your existing clients? Fourth quarter 2009 means first quarter 2010 marketing planning! . . .
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Work To Be Effective First
Lee Pemberton
You already know that you only have 24 hours in the day, and in order to be sure you're truly making the most out of each day, you must pick and choose activities that are going to best help you reach your goals. . . .
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It Is Time To Examine Our Current Market Conditions
Lee Pemberton
Depending on your personal attitudes, this may be the worst of times; Or it may well be the best of times! As we listen to knowledgeable economic analysts, it appears that our economy has turned the corner, but on the other hand, the jobs picture is totally different situation. . . .
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Are You Too Busy to Plan?
Lee Pemberton
Unfortunately we micro-business persons have a tendency to say - "I'm too busy to plan!" Then we expend time and resources on the same customer emergencies that just seem to happen over & over. . . .
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Trying Counts For Nothing
Lee Pemberton
Like it or not, our public education system provides damaging teachings of contradictory actions & results between what people experience in high school and college versus what they experience in the real world. Just take a look at our public education system where students are being led to believe that "trying" counts for something, when in real life, it really counts for nothing. In the real world, only results count. . . .
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