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COMMITTED TO THE PROFESSIONAL EDUCATION AND TRAINING NEEDS OF THE INDEPENDENT CLEANING PROFESSIONAL
Lee Pemberton
Posted By :Pemberton
Posted At : Wednesday, May 30, 2007
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Keeping customers is crucial to every business!
Posted By :Lee Pemberton
Posted At : Wednesday, Mar 07, 2007
This is a test of my new blog set up
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Lee Pemberton has been an information resource for the cleaning and restoration industry for over four decades and is known and respected internationally for his expertise on technical and marketing topics concerning the industry.
Cleaners, restorers, and professionals from allied manufacturing, regulatory and trade organizations alike turn to Lee for insight. Lee has been a pioneer in Fine Fabric Care & Minimum Residue Carpet Cleaning — both terms he coined — as well as disaster restoration publishing. The "Restorator" is one of the oldest newsletters serving the insurance repair industry.
Lee is also one of the founding shareholders of the IICRC, where he remains a positive force for professional certification. Most recently, Lee became a Guerilla Marketing Consultant through affiliation with nationally prominent business promoter, Jay Levinson. A familiar face at many of the industry's trade events, Lee also authored a column for ICS magazine for many years and has been a regular contributor to other sources serving the industry and its consumers.
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Thoughts From An Aging Carpet Cleaning Specialist...
Lee Pemberton
Question for you: Are you using technology effectively in your business and your life? As I approach my 79th year, I find myself answering one question over and over, "How do you keep up with everything you do"? What I have learned is the secret of using technology to my benefit, both in my gardening hobby and in my business activities. . . .
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Trust and You
Lee Pemberton
Hi -- This is Lee Pemberton back to share some additional thoughts with you about "TRUST". I call today's thoughts...TRUST AND YOU. You Must Focus on Building Consumer Trust in Your Carpet Cleaning Business! (and it won't happen on its own) . . .
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The New Era of Trust
Lee Pemberton
In the midst of the 2008 -- 2009 financial madness, the American pillar of capitalism crumbled: Trust totally disappeared from our economic system. The bottom line is: Trust is Marketing 101. . . .
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In Today's Marketplace, Trustworthiness Rules!
Lee Pemberton
When sales drop, we often have a tough time convincing ourselves that marketing is still a worthwhile investment in our businesses. Our tendency is similar to our response to a brutal cold snap; we curl up in a warm place with our a few DVD's & wait for it to pass. . . .
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Indoor Air Quality . . .
Lee Pemberton
A "must read" monthly newspaper arrived on my desk this week, and the information it contains is so important to each of us that I felt I have to share it with you. . . .
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How to Become an Expert in Your Market in Three Easy Steps
Lee Pemberton
One of the most powerful threads that ties successful 1-10 employee business owners to their customer base is the fact that they are considered "experts" in their field. Unfortunately, this reality escapes many 1-10 employee Cleaning Business owners who are desperate for a profitable operation. . . .
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Think the EPA "RRP" Won't Effect You? - Better Think Again!
Lee Pemberton
I am quite aware that many of us over the years have kept employees busy during slow times by buying old houses & renovating them. Some we sell, but many of us keep the nicer ones as rental units. (I know I do) Guess what? These new regulations grab us right in the throat! . . .
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The Real Benefits of Keeping Your Customers
Lee Pemberton
I have no doubt that you feel that you already make it a priority to keep your customers. But do you know what that really means? Despite customer retentions widely recognized value, it remains one of the most misunderstood marketing components. Here are Five Major Benefits To Hanging On To Your Customers. . . .
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The Value Of Keeping Customers & Earning Referrals
Lee Pemberton
Instead of spending big dollars you cannot afford to continually develop new customers, using affordable educational marketing tactics helps to build strong relationships that will get more business from the customers you already have as well as earn a higher level of referrals. . . .
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Currency You Can Trust In These Troubled Economic Times
Lee Pemberton
Allow me to point you to the one Currency that can make you and your business successful today, regardless of global, national, or local economic conditions! It really has little or nothing to do with the amount of secular or technical education you have. It is not the Dollar, the Euro, the Yen or even GOLD! . . .
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The 15-Minute Marketing Secret
Lee Pemberton
It's amazing what you can do in just 15 minutes. Set a timer (so you don't get in the habit of watching the clock) and focus on your project for 15 minutes. It's simple & doable, but you will be impressed with the results. . . .
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Important Trends Affecting Your Small Business
Lee Pemberton
A close examination of today's market place indicates very clearly that large and small trends affect small independent businesses such as ours very differently than it does our large competitors. Here are six trends affecting the small independent today as I see it. . . .
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STRAIGHT SERVICE TALK
"KEEP IT CLEAN"
Lee Pemberton
You might think that the easiest thing for a professional cleaner to do would be to keep his truck, equipment, and accessories clean. The sad truth is that the cramped quarters of a van, the unfortunate frequency of cleaning agent spillage, the fact that the equipment conveys and stores dirty water, and that truck mounted equipment may leak grease, oil, water, and cleaning agents; all work together to create an immense amount of "filth" & contamination in our trucks! . . .
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Fire was Avoidable with Dryer Vent Cleaning
Lee Pembertons
You really must read this press release that was picked up and published in January's Cleanfax on-Line! Whether you intend to clean ductwork as a residential diversification or not, pay attention to this press release out of Chicago. . . .
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