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COMMITTED TO THE PROFESSIONAL EDUCATION AND TRAINING NEEDS OF THE INDEPENDENT CLEANING PROFESSIONAL
Lee Pemberton
Keeping customers is crucial to every business!
Posted By :Lee Pemberton
Posted At : Wednesday, Mar 07, 2007
This is a test of my new blog set up
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Posted By :Pemberton
Posted At : Wednesday, May 30, 2007
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Lee Pemberton has been an information resource for the cleaning and restoration industry for over four decades and is known and respected internationally for his expertise on technical and marketing topics concerning the industry.
Cleaners, restorers, and professionals from allied manufacturing, regulatory and trade organizations alike turn to Lee for insight. Lee has been a pioneer in Fine Fabric Care & Minimum Residue Carpet Cleaning — both terms he coined — as well as disaster restoration publishing. The "Restorator" is one of the oldest newsletters serving the insurance repair industry.
Lee is also one of the founding shareholders of the IICRC, where he remains a positive force for professional certification. Most recently, Lee became a Guerilla Marketing Consultant through affiliation with nationally prominent business promoter, Jay Levinson. A familiar face at many of the industry's trade events, Lee also authored a column for ICS magazine for many years and has been a regular contributor to other sources serving the industry and its consumers.
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Currency You Can Trust In These Troubled Economic Times
Lee Pemberton
Allow me to point you to the one Currency that can make you and your business successful today, regardless of global, national, or local economic conditions! It really has little or nothing to do with the amount of secular or technical education you have. It is not the Dollar, the Euro, the Yen or even GOLD! . . . keep reading
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The 15-Minute Marketing Secret
Lee Pemberton
It's amazing what you can do in just 15 minutes. Set a timer (so you don't get in the habit of watching the clock) and focus on your project for 15 minutes. It's simple & doable, but you will be impressed with the results. . . . keep reading
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Important Trends Affecting Your Small Business
Lee Pemberton
A close examination of today's market place indicates very clearly that large and small trends affect small independent businesses such as ours very differently than it does our large competitors. Here are six trends affecting the small independent today as I see it. . . . keep reading
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STRAIGHT SERVICE TALK
"KEEP IT CLEAN"
Lee Pemberton
You might think that the easiest thing for a professional cleaner to do would be to keep his truck, equipment, and accessories clean. The sad truth is that the cramped quarters of a van, the unfortunate frequency of cleaning agent spillage, the fact that the equipment conveys and stores dirty water, and that truck mounted equipment may leak grease, oil, water, and cleaning agents; all work together to create an immense amount of "filth" & contamination in our trucks! . . . keep reading
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Fire was Avoidable with Dryer Vent Cleaning
Lee Pembertons
You really must read this press release that was picked up and published in January's Cleanfax on-Line! Whether you intend to clean ductwork as a residential diversification or not, pay attention to this press release out of Chicago. . . . keep reading
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The Next Five Years - How The World Will Change
Lee Pemberton
A few predictions I have collected about how the world will probably change in the next five years, and how that will affect how we live and what we do for a living. The world has changed dramatically in just the past five years. But what about the next five years? . . . keep reading
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Where Do You Want To Be In Five Years?
Lee Pemberton
Where did the year go? December is wrapping up, and you know what that means: the New Year is right behind. It's time to start seriously thinking about how you're going to market in 2010. How many alliances are you going to form? What are your 1st quarter and 12-month goals for doing business by referral? How about generating additional business by offering new services to your existing clients? Fourth quarter 2009 means first quarter 2010 marketing planning! . . . keep reading
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10 Powerful Steps to Better Business in The New Year
Lee Pemberton
This valuable information is not new! Actually it was adapted from venerable sales materials published more than 50 years ago by Dartnell, and has never been more appropriate for small businesses than it is today! It is simple and powerful! . . . keep reading
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Work To Be Effective First
Lee Pemberton
You already know that you only have 24 hours in the day, and in order to be sure you're truly making the most out of each day, you must pick and choose activities that are going to best help you reach your goals. . . . keep reading
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It Is Time To Examine Our Current Market Conditions
Lee Pemberton
Depending on your personal attitudes, this may be the worst of times; Or it may well be the best of times! As we listen to knowledgeable economic analysts, it appears that our economy has turned the corner, but on the other hand, the jobs picture is totally different situation. . . . keep reading
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Invest In Your Customers!
Lee Pemberton
Just in case you aren't really sure about a customers value, here is the formula you need to determine a customers investment value to your business -- CLV = AS x SPC x %M x RI . . . keep reading
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Educational Marketing On A Shoestring
Lee Pemberton
What are you doing right now to make your business grow? Are you actively promoting your service or have you cut your marketing budget to the bone? Are you making things happen or are you buckled in for a bumpy ride and just hoping for the best? . . . keep reading
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FUNDAMENTALS OF EDUCATIONAL MARKETING
Lee Pemberton
The First Fundamental is recognizing & defining your source of income! The Second Fundamental is that people "buy what they want not what they need". The Third Fundamental comes in recognizing that "The Money" Is in the repeat business. . . . keep reading
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Are You Too Busy to Plan?
Lee Pemberton
Unfortunately we micro-business persons have a tendency to say - "I'm too busy to plan!" Then we expend time and resources on the same customer emergencies that just seem to happen over & over. . . . keep reading
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