The New Era of Trust
Lee Pemberton
In the midst of the 2008 -- 2009 financial madness, the American pillar of capitalism crumbled: Trust totally disappeared from our economic system. The bottom line is: Trust is Marketing 101. . . .
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In Today's Marketplace, Trustworthiness Rules!
Lee Pemberton
When sales drop, we often have a tough time convincing ourselves that marketing is still a worthwhile investment in our businesses. Our tendency is similar to our response to a brutal cold snap; we curl up in a warm place with our a few DVD's & wait for it to pass. . . .
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How to Become an Expert in Your Market in Three Easy Steps
Lee Pemberton
One of the most powerful threads that ties successful 1-10 employee business owners to their customer base is the fact that they are considered "experts" in their field. Unfortunately, this reality escapes many 1-10 employee Cleaning Business owners who are desperate for a profitable operation. . . .
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Think the EPA "RRP" Won't Effect You? - Better Think Again!
Lee Pemberton
I am quite aware that many of us over the years have kept employees busy during slow times by buying old houses & renovating them. Some we sell, but many of us keep the nicer ones as rental units. (I know I do) Guess what? These new regulations grab us right in the throat! . . .
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The Real Benefits of Keeping Your Customers
Lee Pemberton
I have no doubt that you feel that you already make it a priority to keep your customers. But do you know what that really means? Despite customer retentions widely recognized value, it remains one of the most misunderstood marketing components. Here are Five Major Benefits To Hanging On To Your Customers. . . .
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Remember We Make Our Living On It
Valuable Thoughts from Industry Icon - Bill Bane
Sloppy installation still leads in carpet related complaints. Some retailers advertise cheap prices, use deceptive practices and dodge warranties. There's nothing I can do about installation and sales, but I can try to influence cleaners to be kinder when we talk about carpet. Most problems with carpet are not in the quality of the product but are in the eyes and ears of the consumer. . . .
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Don't Forget About Newspaper Advertising
See Below
Many of my clients as well as my own company are doing very well with newspaper. Generally, newspaper works best in small or medium sized cities. Read this reprint of a recent article I wrote for ICS Magazine. . . .
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The Value Of Keeping Customers & Earning Referrals
Lee Pemberton
Instead of spending big dollars you cannot afford to continually develop new customers, using affordable educational marketing tactics helps to build strong relationships that will get more business from the customers you already have as well as earn a higher level of referrals. . . .
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Currency You Can Trust In These Troubled Economic Times
Lee Pemberton
Allow me to point you to the one Currency that can make you and your business successful today, regardless of global, national, or local economic conditions! It really has little or nothing to do with the amount of secular or technical education you have. It is not the Dollar, the Euro, the Yen or even GOLD! . . .
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The 15-Minute Marketing Secret
Lee Pemberton
It's amazing what you can do in just 15 minutes. Set a timer (so you don't get in the habit of watching the clock) and focus on your project for 15 minutes. It's simple & doable, but you will be impressed with the results. . . .
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Important Trends Affecting Your Small Business
Lee Pemberton
A close examination of today's market place indicates very clearly that large and small trends affect small independent businesses such as ours very differently than it does our large competitors. Here are six trends affecting the small independent today as I see it. . . .
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STRAIGHT SERVICE TALK
"KEEP IT CLEAN"
Lee Pemberton
You might think that the easiest thing for a professional cleaner to do would be to keep his truck, equipment, and accessories clean. The sad truth is that the cramped quarters of a van, the unfortunate frequency of cleaning agent spillage, the fact that the equipment conveys and stores dirty water, and that truck mounted equipment may leak grease, oil, water, and cleaning agents; all work together to create an immense amount of "filth" & contamination in our trucks! . . .
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Fire was Avoidable with Dryer Vent Cleaning
Lee Pembertons
You really must read this press release that was picked up and published in January's Cleanfax on-Line! Whether you intend to clean ductwork as a residential diversification or not, pay attention to this press release out of Chicago. . . .
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The Next Five Years - How The World Will Change
Lee Pemberton
A few predictions I have collected about how the world will probably change in the next five years, and how that will affect how we live and what we do for a living. The world has changed dramatically in just the past five years. But what about the next five years? . . .
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