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Educational Marketing
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Educational Marketing For the 1-10 Employee -Carpet Cleaning Business
Lee Pemberton
Reality in running a small business today means that you know what you've got to do, but you don't have enough time to do it!
In Addition, this is the painful, but realistic truth ---
Your marketing can succeed only if time and energy are devoted to it regularly.
Skill is useless unless action is taken and someone is paying close attention to the marketing process. Maybe that somebody will be you. But perhaps you're too busy attending to the details of operations, finance, production, sales or service. If that's the case, that somebody should be your designated guerrilla -- an individual who has the expertise, interest, desire and time to mastermind your marketing.
In this department we will do our best to give you affordable and effective guidance!
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The Value Of Keeping Customers & Earning Referrals
Lee Pemberton
Instead of spending big dollars you cannot afford to continually develop new customers, using affordable educational marketing tactics helps to build strong relationships that will get more business from the customers you already have as well as earn a higher level of referrals. . . .
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The 15-Minute Marketing Secret
Lee Pemberton
It's amazing what you can do in just 15 minutes. Set a timer (so you don't get in the habit of watching the clock) and focus on your project for 15 minutes. It's simple & doable, but you will be impressed with the results. . . .
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Invest In Your Customers!
Lee Pemberton
Just in case you aren't really sure about a customers value, here is the formula you need to determine a customers investment value to your business -- CLV = AS x SPC x %M x RI . . .
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Educational Marketing On A Shoestring
Lee Pemberton
What are you doing right now to make your business grow? Are you actively promoting your service or have you cut your marketing budget to the bone? Are you making things happen or are you buckled in for a bumpy ride and just hoping for the best? . . .
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FUNDAMENTALS OF EDUCATIONAL MARKETING
Lee Pemberton
The First Fundamental is recognizing & defining your source of income! The Second Fundamental is that people "buy what they want not what they need". The Third Fundamental comes in recognizing that "The Money" Is in the repeat business. . . .
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Times Are More Challenging Today, But You Must Keep Marketing!
Lee Pemberton
It isn't easy running a business or being an owner/operator during a slow economy like this. The media screeches about job losses, and with the roller coaster stock market; people tend to stop spending, because they're nervous or actually frightened - (but, cleaning trumps buying new when the economy is like this!) . . .
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Trying Counts For Nothing
Lee Pemberton
Like it or not, our public education system provides damaging teachings of contradictory actions & results between what people experience in high school and college versus what they experience in the real world. Just take a look at our public education system where students are being led to believe that "trying" counts for something, when in real life, it really counts for nothing. In the real world, only results count. . . .
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How Do You Judge The Effectiveness Of Your Marketing Efforts
Lee Pemberton
To evaluate your marketing efforts you should know at least three things. 1)How much did you spend on the marketing effort, regardless of what it is. 2) How much income did you generate from the marketing effort. 3) What is the Lifetime Value of each customer to your business? I'm sure you usually focus on point #2 above, the immediate dollar return in services sold, right? Do you ever focus on the value of each new customer you develop during these marketing efforts? . . .
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Fail Your Way To Success
But
Not . . . "It's good enough!"
Lee Pemberton
There is a favorite saying I really like -- "Anything worth doing is worth doing poorly." (I am not sure who said it, but it is most certainly true) This simply means that since you're probably going to make a mess of it the first time around, it's probably best to try something - anything - and learn from your mistakes. . . .
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More Marketing Tips For a Down Economy . . .
Lee Pemberton
Here are several low-cost but effective marketing tips to help you find customers and generate sales quickly in todays market place...Offer a Lower Cost or "Value" Version, Offer a Higher Cost or "Premium" Version and Set up Joint Promotions with Other Small Businesses. . . .
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MARKETING TIPS FOR A BETTER DOOR HANGER CAMPAIGN
Lee Pemberton
Is my door hanging campaign well-targeted? The best marketing campaign is wasted without a relevant target. Ideally, your target should consist of the people or businesses in the market to buy your cleaning service at the moment they receive your door hanger. Residential homes may not be the most receptive in the dead of winter here in the northeast. . . .
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Need Business Fast?
Lee Pemberton
When customers are nowhere to be found and your company's on the brink of disaster, you might want to use this simple & affordable strategy to get your phone ringing. How is business these days? . . .
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DOES A CLEANING PROFESSIONAL NEED A WEB SITE?
The National Clothesline
Websites are one of the most overlooked vehicles of advertising for local, owner-operated businesses. Yes, every cleaning professional needs one, even if you aren't yet interested in capturing e-mail addresses to really capitalize on your internet investment. . . .
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BEAT YOUR COMPETITION WITHOUT CUTTING YOUR PRICE
Lee Pemberton
One way to beat your competition is to charge less for a similar service. But you can also beat your competition when your price is higher...Connecting With Customers Is More Important Than Price...Customers Like To Buy From an Expert . . .
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