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Educational Marketing
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Educational Marketing For the 1-10 Employee -Carpet Cleaning Business
Lee Pemberton
Reality in running a small business today means that you know what you've got to do, but you don't have enough time to do it!
In Addition, this is the painful, but realistic truth ---
Your marketing can succeed only if time and energy are devoted to it regularly.
Skill is useless unless action is taken and someone is paying close attention to the marketing process. Maybe that somebody will be you. But perhaps you're too busy attending to the details of operations, finance, production, sales or service. If that's the case, that somebody should be your designated guerrilla -- an individual who has the expertise, interest, desire and time to mastermind your marketing.
In this department we will do our best to give you affordable and effective guidance!
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How Digital Media Can Enhance Your Postcard Marketing
Lee Pemberton
As many of you probably already know, I have been a strong advocate of using postcards to stay in touch with your customers for more than 30 years. However, I am really impressed with he response that I am seeing occur from the simple combination of using postcards and digital media! . . .
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So You Think Postcards Are Too Small?
Lee Pemberton
Many of you complain that a post card isn't long enough to sell your services, and I have to say that you are absolutely right - it isn't. It Was Never Intended To Be! The ONLY job of the post card is to make the reader contact YOU. . . .
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A Simple Content Formula Using Postcards That Really Works
Lee Pemberton
Spring is just about here and your customers & prospects are becoming cleaning conscious! The good news is that they really don't want to do it themselves, even if they say they do. Anyone that has cleaned their own carpet really does not want to face that job again. So, it's now your opportunity to let them know that you are available, trustworthy, etc. and will do the job for them. Here is a simple formula to guide you when you prepare powerful postcards to contact them: . . .
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Lee's Pierogie Story . . .
Lee Pemberton
A shopping experience I had a few weeks ago inspired me to share my story with you, so here it goes...Something happened to me in a local super market that has completely devastated my "disdainful" attitude! It went like this... . . .
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Develop Your Own Unique Marketing System
Lee Pemberton
The single most powerful business tool you can use is an "Educational Marketing System" with tactics that fit your own unique marketing capabilities! Reality clearly shows that if you don't feel good about what you are trying to do, you won't succeed. . . .
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The Value Of Keeping Customers & Earning Referrals
Lee Pemberton
Instead of spending big dollars you cannot afford to continually develop new customers, using affordable educational marketing tactics helps to build strong relationships that will get more business from the customers you already have as well as earn a higher level of referrals. . . .
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The 15-Minute Marketing Secret
Lee Pemberton
It's amazing what you can do in just 15 minutes. Set a timer (so you don't get in the habit of watching the clock) and focus on your project for 15 minutes. It's simple & doable, but you will be impressed with the results. . . .
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Invest In Your Customers!
Lee Pemberton
Just in case you aren't really sure about a customers value, here is the formula you need to determine a customers investment value to your business -- CLV = AS x SPC x %M x RI . . .
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Educational Marketing On A Shoestring
Lee Pemberton
What are you doing right now to make your business grow? Are you actively promoting your service or have you cut your marketing budget to the bone? Are you making things happen or are you buckled in for a bumpy ride and just hoping for the best? . . .
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FUNDAMENTALS OF EDUCATIONAL MARKETING
Lee Pemberton
The First Fundamental is recognizing & defining your source of income! The Second Fundamental is that people "buy what they want not what they need". The Third Fundamental comes in recognizing that "The Money" Is in the repeat business. . . .
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Times Are More Challenging Today, But You Must Keep Marketing!
Lee Pemberton
It isn't easy running a business or being an owner/operator during a slow economy like this. The media screeches about job losses, and with the roller coaster stock market; people tend to stop spending, because they're nervous or actually frightened - (but, cleaning trumps buying new when the economy is like this!) . . .
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Trying Counts For Nothing
Lee Pemberton
Like it or not, our public education system provides damaging teachings of contradictory actions & results between what people experience in high school and college versus what they experience in the real world. Just take a look at our public education system where students are being led to believe that "trying" counts for something, when in real life, it really counts for nothing. In the real world, only results count. . . .
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Clean Tip Archives
