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Educational Marketing
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Educational Marketing For the 1-10 Employee -Carpet Cleaning Business
Lee Pemberton
Reality in running a small business today means that you know what you've got to do, but you don't have enough time to do it!
In Addition, this is the painful, but realistic truth ---
Your marketing can succeed only if time and energy are devoted to it regularly.
Skill is useless unless action is taken and someone is paying close attention to the marketing process. Maybe that somebody will be you. But perhaps you're too busy attending to the details of operations, finance, production, sales or service. If that's the case, that somebody should be your designated guerrilla -- an individual who has the expertise, interest, desire and time to mastermind your marketing.
In this department we will do our best to give you affordable and effective guidance!
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Just What Is A Testimonial? & Why Use Them?
by Lee Pemberton - the FrugalEducational Marketer
A testimonial is a statement in support of a fact, or a recommendation. It can be a letter from your customer recounting a specific incident or even several incidents from which they benefited from your service. Consider it a recommendation from one customer to another to use your service. The bottom line, the testimonial is one of the most powerful, effective selling tools for the frugal marketer, and the one most overlooked. . . .
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INDOMITABLE "RUG CHICK" MAKES INTERNATIONAL NEWS!
by Lee Pemberton - the Educational Marketing Guy
I am proud to share some exciting news about Lisa Wagner, our incredible Expert Rug Cleaning Training Associate! Lisa made the Home section of the New York Times earlier this month! Here is the link for your reference ( take a few minutes to read it): . . .
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Behold! The 21st Century Small Business Landscape
by Lee Pemberton - the Educational Marketing Guy
Your customers fast forward through TV ads; they tune out radio commercials; they add telemarketers to the "do not call" list, and they don't read the newspaper or use the yellow pages anymore! . . .
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Do You Really Know Why Customers Buy What You Sell?
by Jim Pemberton - the Fine FabriCare Guy
It's fundamental to every living thing, including humans, to focus their thoughts and concerns on what they want (or need). Most creatures wants (or needs)are limited to survival and procreation. However, humans are uniquely different, with virtually an unlimited capacity to "want", whether it is a "need" or not! . . .
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Grow Your Business With Commercial Cleaning
Lee Pemberton - The Educational Marketing Guy
If you really want to build a profitable, commercial cleaning business, this NEW Workshop "Commercial Cleaning Boot Camp" lays it all out for you! Check it out here :http://www.ecleanadvisor.com/public/1022.cfm . . .
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Its Time To Develop Tunnel Vision!
L Pemberton - Education Marketing Guy
Its a fact! Those that succeed and prosper are those who develop and use a "Tunnel Vision" approach in their business. "Tunnel Vision", referring to a very narrow view of the objectives of your company; (sort of like looking through a tunnel) … is an absolute necessity for micro-businesses like those in our cleaning industry. . . .
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Educational Postcard/eMail Newsletters
by Lee Pemberton - the Educational Marketing Guy
Postcard/eMail newsletters have many advantages over traditional newsletters. Absolutely one of the best uses of postcard newsletters is as a marketing tool for a small cleaning business. . . .
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REMINDER MARKETING!
by Lee Pemberton - the Educational Marketing Guy
It costs over 8 times more to attract new customers than it does to keep your current ones. Research shows that by increasing your retention rate (the number of customers that use your services again) by 5%, you can increase your profits by 25 to 100%. . . .
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Beware The Dollar Store Syndrome!
by Lee Pemberton - the Educational Marketing Guy
The Dollar Store Syndrome will crush you when you are a service provider like we are in the cleaning industry! Lower prices are not going to build your customer base. If you are under the impression that low price is a virtue in your business, it's time to ditch that concept. . . .
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LISTENING vs HEARING
Lee Pemberton - The Educational Marketing Guy
Recent studies have determined that the activity that all humans spend the most time engaged in - is breathing! That's no wonder! We certainly cannot afford to stop! My next thought was that its a good thing humans don't do as poorly breathing as they do listening or we would be in real trouble! . . .
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"W-O-M" Test For Cleaning Professionals
Lee Pemberton - The Educational Marketing Guy
Before you &/or your staff take this test, I want you to realize that most of us have deep set beliefs that have little or no foundation in the way real people react. We believe what Mom & Grandma told us! Thats not a bad thing, but in business, we must be realistic! . . .
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Technology, Training & The Cleaning Professional
Lee Pemberton
Breakthroughs and new happenings in computer, phone and internet technology occur daily; but be aware that this can be a two edged sword, cutting both for good and not so good! The effectiveness of computer and internet technology in your company will reach only as far as your own attitudes and strategies allow! This technology can be the secret weapon of the cleaning professional! . . .
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Clean Tip Archives
