Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services

Information compiled by Lee & Jim Pemberton
e-mail to: lee@pembertons.com
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IN THIS ISSUE --

1. Make Spots, Stains, and Odors Your Unique
   Business Builder
   by Jim Pemberton - the Fine FabriCare Guy
2. Paper Rugs. The new rug nightmare
   by Lisa Wagner - the "Rug Chick"
3. Resource Corner
   • Links & downloads
   • Education Alert

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Make Spots, Stains, and Odors Your Unique Business Builder
by Jim Pemberton - the Fine FabriCare Guy

Fine fabric cleaners often advertise their ability to clean fabrics
that might brown, bleed, experience texture distortion or shrink.
This tactic of advertising that they willing to "clean what others
refuse" can be effective, but it misses what is foremost in their
customers' minds:

"Can you fix this?"

While you may get the question in other forms,
what it comes down to is this:
http://www.ecleanadvisor.com/public/944.cfm
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Paper Rugs. The new rug nightmare.
Lisa Wagner - the Rug Chick

Just when you thought decorators could not create rugs any
worse than choosing fibers like sisal or viscose for their clients...
here's a new one for you - paper.

Yes, I said paper.

For complete article, please visit...
http://www.ecleanadvisor.com/public/943.cfm
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CLEAN TIP Links & Downloads
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Resource Corner

We have shifted the "Links & Downloads" list
to the eCleanAdvisor.com for your reference
& research convenience. Each week we will
update the list.

For complete list of links & downloads, please visit...
http://www.ecleanadvisor.com/public/department81.cfm

Paper Rugs. The new rug nightmare
by Lisa Wagner - the "Rug Chick"
http://www.rugchick.com/paper-rugs-seriously/

Rug Care Training Video
by Lisa Wagner - the "Rug Chick"
http://www.rugchick.com/rug-training/
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EDUCATION ALERT!
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Free Friday: June 22nd Specialty Stain Removal

Learn how spots & stains can increase your customer base!

• "ROBO" attitude changes the rules!
• Switch "7-11" to "Problem Solver"
• Sell solutions, not carpet cleaning
• How to be the spotting "authority"

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Carpet Cleaning Course
IICRC Approved CCT Certification Course (IICRC CCT)
September 13 & 14, 2012

2 Day Comprehensive Course with "Hands On" Training
IICRC approved course (optional IICRC test available for $50.
fee -- separate check required)

INSTRUCTOR: Jeff Cross

TIME: 8:00 AM – 5 PM

COST: $295.00 per student
$250.00 second student/same company
$147.50 for Spouse

Lunch & Refreshments -- Compliments of Pembertons

To register for this class, click here:
http://www.ecleanadvisor.com/public/370.cfm or call 800-342-2297

For more information -- click on this link!
http://www.ecleanadvisor.com/public/department42.cfm
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That's it for this week!

Lee Pemberton
"The Educational Marketing Guy"
http://www.ecleanadvisor.com
http://www.pembertons.com
http://www.leepemberton.com
http://www.customerkeeper.com

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Missed a CLEAN TIP?
Find them all at http://www.ecleanadvisor.com/public/department22.cfm
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Copyright (06/08/2012) L Pemberton
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