I am about to tell you something that may well shake the very foundation of your day. Hold onto something strong. Ready? Here goes;

Your customers may occasionally lie to you.

I know, I know. It's hard to accept. Let me help you realize what leads them to this.

Company is coming over and today of all days, one of the kids, a careless husband, or a beloved pet has chosen today to spill something all over the carpet.

It's never in an inconspicuous area either. They spilled it right in the middle of the family room. Now what does your customer do?

The conscientious carpet consumer (that's your customer) immediately reacts to the fresh "child, husband, or pet-caused" spill. What to use though? What will work effectively? Everybody from their grandmother to their realtor has a favorite "home remedy" to deal with spots in carpeting.

The lady on the television commercial will tell your customer if they'll just use Resolve� it will come right out.  The hyped up guy on the infomercial says if you apply Oxy-Clean�, all their problems will be solved.

If your customers are like most carpet consumers, they have probably tried most of those ideas. And your customers have probably already realized that many times those products did not quite work as well on the spill on their carpet as they did on television.

The clock is ticking. The time that their guests are arriving is getting closer.  Now what do they do?

There are a lot of cleaning chemicals under your customer's kitchen sink. All kinds of products that made miracle claims on the television ad. So your customer starts using any or all of them trying to get that stain out. Now they have a real mess. The stain is still there. The carpet is full of sticky, gummy residue. They may well have dissolved the latex that holds the carpet together.

A week or two later, the area where the stain is has turned to a definitive dark black, as all of those sticky residues have collected soil from passing shoes.

Years ago, a lab working along with a carpet fiber producer on installed carpets with stains that did not come out identified residue from literally hundreds of consumer chemicals that had been used on carpeting in an attempt to remove the spot. The kinds of things almost everyone has under their kitchen sink, and a few that are "dangerous" enough their storage space is usually relegated to the garage. That investigation led to the phrase, "the Under the Kitchen Sink Spotting Kit."

The lab found things like turpentine, laundry and dishwashing detergent, chlorine bleach, toilet bowl cleaner, ammoniated hard surface floor cleaners, Liquid Plumber�, disinfectant cleaners, hand soaps, wood furniture cleaners and polishes, and more. When people are desperate to remove a spot, they are likely to try anything. Once the trouble is made worse by the solutions they are putting on, they simply try other things.

Now, they have to call you. The spots and stains have now become extremely "unsightly."  You are left with this mess now to clean up. So you ask your customer what they used to try and remove the spot. They get the same look on their face as your five year old does when caught red-handed doing something they were not supposed to do.

They wrench their brain trying to figure out what to tell you. Why? Because they know what they did was probably not a good idea. If they have used your company before, they know they should have called you. So, now your customer is left with three basic choices. Play dumb, lie, or confess.

What do we mean by play dumb? Well, they kind of stammer and stutter for a few seconds and then they tell you they don't know. They might even tell you they did not put anything on the spot.

Would they lie? Yup! They tell you they only used some product that they consider you might consider to be "politically correct" like Resolve� and every other chemical under the kitchen sink. But they only admit to using the "politically correct" spotter. When you asked them if they used anything else, they tell you no.

On a very rare occasion, they might even tell you the whole truth and nothing but the truth. They might even admit to using the "Everything Under the Kitchen Sink Spotting Kit." Trouble is, you are still left with the same mess.

The key is learning how to avoid this whole "under the kitchen sink" disaster in the first place. You could tell them to get rid of their children, husband, or pet altogether. Then the spill might be avoided in the first place.

But, chances are, they have grown kind of fond of their children, husband, or pets. And besides that, think of the time and money they already have invested in them. The better choice is for you to become their source of information and spotting solution whenever something is spilled on their carpet.

That's where Bridgepoint Home Pro Spotter comes in handy. Your local Interlink Supply Distributor can set you up with 12 ounce bottles of this wonderful carpet spotter that removes over 90% of what is spilled on a carpet when it is fresh, and best of all does not leave all kinds of gummy, potentially even dangerous residue.

Even better, you can order Home Pro in as low a quantity as four cases (96 bottles total) and get it customized to include your company name and contact information printed right onto the bottle label. That is why we call it a "Client Retention Spotter." It is designed to help you make customers into loyal, repeat clients.

Ask your Interlink Distributor for a free catalog which includes all kinds of other marketing and client retention ideas related to Home Pro Spotter.

Once you have your customized Home Pro Spotter ready to go, you simply sell or give each customer or potential customer a bottle of the spotter.  You tell them whenever and whatever might be spilled on the carpet, use this Home Pro Spotter according to the label directions. 

If the spot does not come out, then you make sure they understand their next step is to call you.  "Step away from the kitchen sink and do not open that cabinet underneath."  There are just too many things under there that do not work, and even worse can be dangerous to the carpet.

The good news is that you have encouraged your customers to tell you the truth and released them from their "throngs of guilt" related to telling you lies.

The even better news is that once you have done this with your clients and potential clients, you will have cemented their loyalty and appreciation toward you.  And finally, the great news is that you will have to clean up less spots that have been treated with everything under the kitchen sink.