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Mandatory website content
Content is the single most important part of your website. Text is the main means of presenting content. Text - Post quality information related to your services. This positions you as a knowledgeable leader in the industry and creates an incentive to revisit the site. Inform visitors about the structure of your company, your community involvement, awards, certifications, and even employment opportunities. Educate your customers before you sell. Your target market needs to learn how you provide value in a way that will make them want to pay a premium for your services. You simply can’t do this in a 3 by 4 ad. Your ad needs to get them to ask for more information & then you can proceed to selling. Consumers have more confidence in and prefer doing business with companies that they know something about. Contact info and service area No one should have to search to find your service area or phone numbers and other contact information. Display it prominently. Photos Be sure to include your photo, company photos, and family photos. Why? Most people don’t buy because they don’t feel comfortable they don’t quite trust you yet. Set people at ease by putting your smiling photo on your site. If you’re a family-run operation, include those photos. Get the customers to relate to you. Don’t just tell potential customers about your services show them. Adding before and after photos of your work is a powerful marketing tool. Remember, it is very important when using images that they are cropped or scaled to an appropriate size for use on a given page. The more images you use, the longer a person must wait to view your page. Images enhance web pages, but must be used with skill and caution to avoid problems. Testimonials Nothing builds trust with customers and prospects like good words about you from people who know you and have done business with you. Testimonials build credibility. Newsletter sign-up Writing a newsletter on a regular basis is a great way to keep people returning to your website (and a great way to build trust in you and your business). Include a link to your current newsletter, and a spot where visitors can submit their e-mail address to receive it. Forms A feedback form can benefit your performance in the future, as a cleaning company and as an e-marketer. It can improve the chances of a future visit, strengthen an existing relationship, survey visitors, or be used to collect testimonials. A price-quote request form allows potential customers to inquire about a price and provide you with qualified leads. FAQs A frequently asked questions (FAQ) section answers the most commonly asked questions and can even include ways for the visitor to ask questions not listed.
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