All of your marketing online and offline should be tied to your company website.

All pieces of company literature, including business cards, advertisements, letterhead, e-mail, company vehicles, packaging, promotional items, employees outgoing messages, signage around and within buildings, thank you cards, etc., should contain your website address.

You do have a website, don’t you?

Online shopping is no longer a novelty you can afford to ignore, for it has become a mainstream commodity.

You may be tempted to focus on offline ads and leave the online stuff for later. Resist that impulse.

Every small business needs a website now more than ever, even if it’s only an interactive business card.

Everyday, more and more consumers are putting down the Yellow Pages and using the Internet to locate and research the products and services they want and need to purchase.

Still not convinced?

Another way to think of it is that these educated consumers are interviewing prospective service providers online. Will they find you or will they find your competitor?

No question about it if you have a business, you should have a website. It doesn’t matter if you are a one-man show, a family-run business, a multi-truck operation or a building service contractor; if you don’t have a website you are losing money to your competitors that do.

Exude professionalism. Simply having a webpage is not enough. A professional looking site is an absolute necessity.

It is important that your business is portrayed in a manner that appropriately reflects the quality of service you provide.

A well-designed, professional looking website will project the image and professionalism necessary in today’s business market.

A poorly designed website could potentially hurt the success of your company. Good or bad, your site speaks volumes about your company and is often your first impression for a potential customer.

Getting your company online offers a great opportunity to provide information, making your website your extended staff.

Your company website is there to answer questions any time, day or night, and can fill in the additional information that your print ad couldn't cover, your sales letter didn't have room for, or that you forgot to mention in your telephone conversation.