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This website is dedicated to assisting 1-10 Employee Carpet Cleaning, Commercial Cleaning and Fire & Water Damage Restoration Service Businesses to be more productive and profitable while providing the highest level of customer service.

You will find the latest in information, services, and training as well as thoughts and opinions from Lee & Jim Pemberton about trends and topics of interest to the cleaning and restoration business community.

<b>FEATURED ARTICLES</b>

Easy and Profitable Services (that Used to be Hard to Do)!
by Jim Pemberton - Fabric Pro Specialist
Despite the economic challenges of the past several years and the recent difficult winter, cleaners continue to bypass opportunities for additional sales (and profits) because they feel that it just isn't worth the hard work needed to make those needed dollars. . . . keep reading
Value Marketing Your Cleaning Services
Lee Pemberton Frugal Educational Mktr
The Difference between "Free" and "Free With Value"
What that means is giving your customers something for free that is of extremely high value, and that really has no strings attached. By doing this, you're going to successfully build your business in ways your competitors have never even dreamed of. . . .
keep reading
Welcome Back "Totally Booked University" 2014!
by Lee Pemberton - the Educational Marketing Guy
Don't miss Jeff Cross, senior editor of Cleanfax magazine, as he shares cutting edge strategies that really work in a value packed, one-day seminar. Time: 8 am - 5 pm. This event qualifies for 1 IICRC continuing education credit! . . . keep reading
5 Easy Ways to Lose Your Customers (from Pembertons "Customer Keeper" series)
Lee Pemberton - Frugal Educational Mktg
Do you want to completely screw up your business and ensure that nobody sticks around to buy from you again? It's not hard to do. Businesses excel at doing this every day of the week! Here are five things you should be doing if you want to drive customers away and ensure that your business is a complete train wreck! . . . keep reading
Bloodborne Pathogens Quiz
Pembertons Learning Center
Bloodborne Pathogens Quiz
After training employees on proper procedures for cleaning up blood, have them answer a few questions to make sure they understand. It's too risky for them to have doubts. . . .
keep reading
Cleaning Up The Trauma Scene Confusion!
Pembertons Learning Center
WARNING:
Don't Even Think About Trying To Become a "Trauma Scene Cleanup Authority", including acquiring the necessary skills and knowledge required to properly evaluate, clean up and decontaminate a site that has been by affected by blood and/or bodily fluids! - Until You Consider The Following Facts: . . .
keep reading
Beware MRSA Scams
Jim Pemberton
Beware MRSA Scams Lee and I have been concerned about the serious news relating to the presence of MRSA (Methicillin-resistant Staphylococcus Aureus) throughout our schools, healthcare facilities, and other public places. We have also been bombarded with advertising regarding "miracle products" that "kill MRSA" as you likely have. . . . keep reading
Forensics, Disaster Restoration & Commercial Cleaning!
by Lee Pemberton
Professional cleaning services of all types are facing pressure to change at ever increasing speeds as technology, attitudes, regulations and demand both stimulate and pressure them. . . . keep reading
Three Tips for Getting Dirty Grout Cleaner Faster!
by Jim Pemberton
Cleaners often call when they are frustrated by grout lines that just won't come clean, even though they have used what seem to be the right products and equipment. WHY WON'T IT COME CLEAN? . . .
These are the three most common reasons that grout doesn't come clean, and what to do about it: . . .
keep reading
This Place Stinks! What is That Smell?
by Jim Pemberton - Fabric Pro Specialist
In the northeastern US, late spring brings warm days and humid weather, and with that warmth and humidity, unpleasant odors in carpet and upholstery become more apparent. Your job, as the 'Authority', is to make a recommendation or offer a solution! . . . keep reading
Marketing & the Cleaning Professional
Lee Pemberton Frugal Educational Mktr
HELP YOUR CUSTOMERS LEARN! If you want to succeed in a world where the balance of marketing power has swung dramatically in favor of the customer, you need to become an 'Authority' who they can turn to for help in your 'Niche'. . . . keep reading
The Power of Controlled 'ACTION' in Your Business!
by Lee Pemberton
Whatever it is that you want to accomplish, take notice that the key thread that weaves through everything worthwhile, is 'ACTION'! As I see it, nothing good can happen in your business (or your life) if you don't take 'Action'! And, unfortunately, I have also learned that a decision to not take an 'Action' -- is also an 'ACTION'! . . . keep reading
Step by Step Guide to Your Business Listing on the Internet's Top Directories Quickly and Easily
Step by Step Guide to Your Business Listing on the Internet's Top Directories Quickly and Easily . . . keep reading
CLAIM & OPTIMIZE YOUR FREE BUSINESS LISTINGS PART II
by Mary Anne Baker - SlideShare
Claim Your Free Business Listings (Part II) - Get your business listed on Google+ Local, Google Places, Google Maps, Bing Business Portal, Yahoo Local, MapQuest, Yelp, & FourSquare. A "How To" Guide to Claiming and Optimizing your free listings, and submitting a listing request. . . . keep reading
Micro Trends Continue to Affect Cleaning Professionals
Pembertons Learning Center
If small independents would just step back, take a deep breath and think about what's really happening, what's changing and what's just over the horizon, they might act differently. . . . keep reading
CLAIM & OPTIMIZE YOUR FREE BUSINESS LISTINGS PART I
by Mary Anne Baker - SlideShare
Claim Your Free Business Listings (Part 1) - Get your business listed on Google+ Local, Google Places, Google Maps, Bing Business Portal, Yahoo Local, MapQuest, Yelp, & FourSquare. A "How To" Guide to Claiming and Optimizing your free listings, and submitting a listing request. A complement to a small business's search engine optimization (SEO) plan. . . . keep reading
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