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This website is dedicated to assisting 1-10 Employee Carpet Cleaning, Commercial Cleaning and Fire & Water Damage Restoration Service Businesses to be more productive and profitable while providing the highest level of customer service.

You will find the latest in information, services, and training as well as thoughts and opinions from Lee & Jim Pemberton about trends and topics of interest to the cleaning and restoration business community.

<b>FEATURED ARTICLES</b>

Can You Clean Upholstery Without a Machine?
by Jim Pemberton - Fabric Pro Specialist
Absolutely Yes! . . .
In some cases, the best technique for cleaning a delicate upholstery fabric can actually be no upholstery machine or specialty tool at all! Upholstery fabrics can be professionally cleaned by hand safely and effectively by using . . . . For the rest of the story . . .
keep reading
Why 'Social Proof' Works and How to Use It
by Lee Pemberton - the watchful eCleanAdvisor
HERE IS HOW IT WORKS:
Social proof is not some secret underground persuasion technique.
It's a simple concept that anyone can use to boost their sales.
It works because customers are much more likely to buy something
others they know & trust have previously purchased.
There's nothing more influential in buying decisions than 'social proof' recommendations. . . .
keep reading
Confident, Comfortable and Trusted by those who can refer you
Lee Pemberton - your watchful eCleanAdvisor
Get out and start talking to people.
Become active in organizations in your community.
Build confidence, a comfort level and trust with those who can refer you. . . .
keep reading
The New Standard for Tile, Grout, and Concrete Cleaning
by Jim Pemberton
Introducing professional cleaners to the profitable world of tile and grout cleaning with the Viper line of professional chemicals and the SX-15 Rotary Floor Extraction Tool. And, we raise the bar even higher by introducing Viper Peroxiblast™ CTG, an Oxygen Activated Concrete, Tile, & Grout Cleaner. . . . keep reading
Profit With Tile & Grout Cleaning Services!
Pembertons Learning Center
During the Tile & Grout Cleaning 'Mini-Course', Jim covers the reasons why there is such a high demand for these services from businesses as well as consumers. The techniques Jim Pemberton shares, provides the basic information you need to profitably clean specialty tile flooring! . . . keep reading
Profit With Tile & Grout Cleaning Services!
Pembertons Learning Center

Profit With Tile & Grout Cleaning Services!
April 10th, 2015 (8am - 1pm)
"Mini-Course at Pembertons"
Training is only $49. per company!

. . .
keep reading
     Make Spots & Stains Your Unique Business Builder!
Pembertons Learning Center

Make Spots & Stains Your Unique Business Builder!
March 13th, 2015 (8am - 5pm)
"Mini-Course at Pembertons"
Training is only $49. per company!

. . .
keep reading
The Best Marketing For Your Service Company Tells A Story
Lee Pemberton - the watchful eCleanAdvisor
The best marketing for a service company tells a story. People love stories, and they relate well to them. Like a movie or book, a good marketing story has a plot, characters, and movement toward a conclusion. It keeps people reading to see what's going to happen next. . . . keep reading
Welcome Back "Totally Booked University" 2015!
by Lee Pemberton - the Educational Marketing Guy
Don't miss Jeff Cross, senior editor of Cleanfax magazine, as he shares cutting edge strategies that really work in a value packed, one-day seminar. Time: 8 am - 5 pm. This event qualifies for 1 IICRC continuing education credit! . . . keep reading
Great Advertising Copy without the Hype
Lee Pemberton - the watchful eCleanAdvisor
Why Honest Sales Copy Works:
Honest sales copy works because people today are aware of the tricks marketers have used to sell to them in the past. It also works because it lends you trust. When customers know you're being honest with them, they're much more likely to buy from you. . . .
keep reading
Your Expertise is . . . The First Key to Your Successful Marketing
Lee Pemberton - the watchful eCleanAdvisor
Expertise is a critical element of marketing your professional
cleaning or restoration skills, especially in this digital age.
Customers, local and online are looking for solutions to their
cleaning, restoration or maintenance problems, and they want it
from trusted sources who clearly know what they're talking about. . . .
keep reading
The Odor is Back! & The Spots Are Back!
by Jim Pemberton - Fabric Pro Specialist
Large volume spills of sugary soft drinks, oily materials, or high concentrations of sticky detergents, as well as oily solvent based spotters, can create residues that conventional extraction cleaning cannot remove. Pet urine penetrates deeply into carpet pile, through the carpet's backing material, and into the carpet cushion. This is the key reason pet odors return. The solution to all of these problems can be found in one new and revolutionary tool .... . . . keep reading
The Art of Credible, Persuasive Marketing Tactics
by Lee Pemberton - the watchful eCleanAdvisor
A negative opinion is a perfectly logical reaction to "illusory advertising" or what might easily be referred to as "Sleazy Marketing." (That's my term for marketing in our industry that strains the bounds of credibility. It's hype and hyperbole or "B.S."!) . . . keep reading
Who Can You Trust Today? Holiday Greetings For 2015
Lee Pemberton - the watchful eCleanAdvisor
WHO CAN YOU TRUST TODAY ?
Over this past year I am sure you have noticed that one of the strongest trends in our society today is the effect of digital media coupled with the 'fusion of fact and fiction', commonly referred to as "SPIN". . . .
keep reading
Three Ways To Avoid Ruining a Business Relationship Forever
by Jim Pemberton - Fabric Pro Specialist
What follows is the story of a very good cleaner
who was having a very bad day:
This cleaner, in a moment of irritation and impatience, said:
"Those people who sold you the carpet don't now anything about cleaning and if you give me their number I'll call them and give them a piece of my mind about the stupid things they say to their customers!" . . .
keep reading
Relationships - The One Currency Cleaning Professionals Can Trust
Lee Pemberton - the watchful eCleanAdvisor
There is one Currency that can make a cleaning professional successful today, regardless of global, national, or local economic conditions! It really has little or nothing to do with the amount of secular or technical education you have. It is not the Dollar, the Euro, the Yen or even GOLD! . . . keep reading
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