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This website is dedicated to assisting 1-10 Employee Carpet Cleaning, Commercial Cleaning and Fire & Water Damage Restoration Service Businesses to be more productive and profitable while providing the highest level of customer service.

You will find the latest in information, services, and training as well as thoughts and opinions from Lee & Jim Pemberton about trends and topics of interest to the cleaning and restoration business community.

<b>FEATURED ARTICLES</b>

Removing 'LITTLE' Stains Can Make a 'BIG' Difference!
Jim Pemberton - the 'Cleaning Coach'
Such inspections should be offered free of charge to any customer who owns pets; in fact, you might be surprised how many don't notice minor stains (some attract soil and look like "dirty spots" and who are unaware of the odor. Rather than pointing out odor (which may embarrass your customer), your use of the UV light and moisture sensor will point out the stains "visually", which is not as embarrassing as telling your customer that you notice an odor in their home. . . . keep reading
If It Smells -- It Won't Sell!
from Lee Pemberton - the watchful eCleanAdvisor
Home Sales Are Finally Heating Up a Bit!
However, the buyers are super picky, and that's good news for you.
Never has the real estate market needed your services more than they do today, but you need to target them with a strong "Educational Marketing" approach to let them know that you are interested in helping them to solve their problems. . . .
keep reading
Enzyme Deodorizers Not Working Like Expected?
Jim Pemberton - the 'Cleaning Coach'
Three Tips to Get Better Performance from Your Enzyme Deodorizer
NOTE: The springtime brings warmer and more humid weather to much of the US, and with it, amplified urine odors in homes that have dogs and cats in them. . . .
keep reading
Homeowners Do Not See Most Spots Or Smell Pet Odors!
Lee Pemberton - the watchful eCleanAdvisor
Understanding why humans can't see dirty carpets, floors and furnishings, or smell bad dog odors, musty mildew odors and offensive tobacco odors in their homes, will make it easier for you to understand the value of utilizing educational marketing tactics consistently in your business development efforts. . . . keep reading
Why is Your Customer Afraid Of Odors? (and how can you help them?)
by Jim Pemberton - the 'Cleaning Coach'
HAVE YOU NOTICED:
#1 - Today there is hand sanitizer in every office,
home, car, and purse.
#2 - Disinfectant wipes are available for shopping
carts and exercise equipment in health clubs.
#3 - Media is dominated by the latest disease scares.
. . .
keep reading

On AARP's Mail list? Business Getting Tougher?
from Lee Pemberton - the watchful eCleanAdvisor
Comments From Lee to my AARP's Mail List Friends . . .
Are you using technology effectively in your business and your life?
For a number of you "over 40's", these are difficult times. You have never experienced anything like this. So, here is a verysimple suggestion from me to you . . .
keep reading
CAUTION! Acid Grout Restorers Can Cause Costly Problems
Jim Pemberton - the 'Cleaning Coach'
Some grout cleaning problems can be solved with the use of an acidic grout restoration product (note it isn't called a "cleaner" in this context) that, when applied, seems to clean the grout "like new".
While such products can rapidly restore a like new appearance to grout, they can also bring harm to surfaces that are nearby the grout you are trying to restore.
To prevent needless and expensive damage claims, avoid these three mistakes: . . .
keep reading
Become More Productive By Doing Less!
Lee Pemberton - the watchful eCleanAdvisor
Instead of adding more and more to existing services & their related activities, I would like to encourage you to consider aiming for providing fewer services (& their related activities) more effectively and more profitably! . . . keep reading
Are Oxygen Bleaches Really Totally Safe?
Jim Pemberton - the 'Cleaning Coach'
The ideal situation to be in is where you educate your customer to have white and dye sensitive natural fiber assets cleaned BEFORE abusive conditions make the use of a bleach additive desirable. Remind them that using a method that uses mild detergents and low moisture will preserve colors and texture and leave their furniture as close to "new condition" as is possible. . . . keep reading
Repetition and Marketing - Why It Works
Lee Pemberton - the watchful eCleanAdvisor
Most people don't buy services or their products from a new source the first time they hear about them, or the second or third, so the repetition of a consistent message is important. The more you, as a marketer repeat your message, the more familiar you and the message become, and the consideration of the message begins. . . . keep reading
Nasty Ice Melter & Carpet Problems?
by Jim Pemberton
This is the time of year in the northern regions that cleaners begin to search for information on dealing with damage caused to carpets from use or overuse of ice melters such as rock salt or calcium chloride that is tracked in during the winter. . . . keep reading
The Power of Giving Away 'Free Stuff'
by Lee Pemberton - the watchful eCleanAdvisor
FACT:
When you give something to someone for free, they subconsciously feel obligated to give something back. They may not immediately buy from you, but they do become much more open to your marketing message. This is a simple concept in human relationships called 'reciprocity'. If I buy you dinner for no other reason than the fact that I'm in a good mood, you'll naturally feel like returning the favor next time we meet. . . .
keep reading
Can You Clean Upholstery Without a Machine?
by Jim Pemberton - Fabric Pro Specialist
Absolutely Yes! . . .
In some cases, the best technique for cleaning a delicate upholstery fabric can actually be no upholstery machine or specialty tool at all! Upholstery fabrics can be professionally cleaned by hand safely and effectively by using . . . . For the rest of the story . . .
keep reading
Why 'Social Proof' Works and How to Use It
by Lee Pemberton - the watchful eCleanAdvisor
HERE IS HOW IT WORKS:
Social proof is not some secret underground persuasion technique.
It's a simple concept that anyone can use to boost their sales.
It works because customers are much more likely to buy something
others they know & trust have previously purchased.
There's nothing more influential in buying decisions than 'social proof' recommendations. . . .
keep reading
IICRC Storm Damage Restoration Recommendations
IICRC Technical Advisor
The following information is submitted by the Institute of Inspection, Cleaning and Restoration Certification (IICRC) as a public service to those who have suffered water-related losses due to storm damage (e.g., hurricane, tornado). . . . keep reading
Confident, Comfortable and Trusted by those who can refer you
Lee Pemberton - your watchful eCleanAdvisor
Get out and start talking to people.
Become active in organizations in your community.
Build confidence, a comfort level and trust with those who can refer you. . . .
keep reading
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