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This website is dedicated to assisting 1-10 Employee Carpet Cleaning, Commercial Cleaning and Fire & Water Damage Restoration Service Businesses to be more productive and profitable while providing the highest level of customer service.

You will find the latest in information, services, and training as well as thoughts and opinions from Lee & Jim Pemberton about trends and topics of interest to the cleaning and restoration business community.

<b>FEATURED ARTICLES</b>

Welcome Back "Totally Booked University" 2015!
by Lee Pemberton - the Educational Marketing Guy
Don't miss Jeff Cross, senior editor of Cleanfax magazine, as he shares cutting edge strategies that really work in a value packed, one-day seminar. Time: 8 am - 4pm + Bonus Hour Special. This event also qualifies for 1 IICRC continuing education credit! . . . keep reading
How To Define Your Ideal Referral Prospect
by Lee Pemberton
You need to clarify the type of customer you're looking for
before you can communicate this to your referral sources. If
they know exactly what kind of prospective customer you're
looking for, it's easier for them to refer these people to you.
. . .
keep reading
The Key To Successful Customer Referral Programs
by Lee Pemberton
Referral marketing is, without question, one of the most powerful
tactics of the 'Word Of Mouth' marketing system, but its degree
of success will also depend somewhat on the specific demographics
of your market. . . .
keep reading
Word of Mouth Marketing - Summary In a Nutshell!
by Lee Pemberton
W.O.M. Support Facts:
This research also showed that an offline 'Word Of Mouth' impression drives at least five times more sales than a paid advertising impression. Word of mouth's impact happens closer to the time of purchase than traditional media -- often within two weeks! . . .
keep reading
Word of Mouth Marketing Using E-mail Tactics!
by Lee Pemberton
Word of Mouth Marketing with E-mail Is Using "Social Proof"! -
E-Mail, the 21st Century backbone of credible, word of mouth
marketing tactics is not some secret underground persuasion
technique. It's a simple concept that all in our industry can use
to boost their sales. It works simply because customers are much
more likely to buy services that others they know & trust have
previously purchased, and have positive things to say regarding
the relationship!! . . .
keep reading
How Do I Fit All of this Stuff in My Truck?
by Jim Pemberton - the 'Cleaning Coach'
In the not too distant past, a carpet cleaning van could be
equipped with an 'in-truck' cleaning unit, a hose storage reel,
and on-board water and shelving. Everything a cleaner needed
could be kept on these shelves, or in one or two small baskets or
containers in the remaining floor space. That was all that was
needed to clean carpet and upholstery in a home or business.
Fast Forward To Today: . . .
keep reading
Four Frequently Overlooked 'W.O.M.' Customer Communication Tactics
by Lee Pemberton
Don't just clean their carpets and run. Never forget, it is a lot easier and a whole lot more profitable to do more business with your existing customers than it is to find new ones.
Establishing a few simple but consistent ways to stay in touch with your customers will pay dividends all year long. . . .
keep reading
From Marketing Myth to Truth!
by Lee Pemberton
I'm sure we have all heard or even made this comment about local chamber of commerce memberships over the years, so I decided to start asking a few questions . . . .
The Usual Comment I Hear Is:
"We've belonged to the Chamber of Commerce for
over a year, and it's done nothing for us." . . .
keep reading
Jim Pemberton presents "21st Century" FABRIC PRO UPHOLSTERY SPECIALIST WORKSHOPS!
Jim Pemberton - Fabric Pro Upholstery Specialist
You are shown how to be professional and profitable. That means you find out what to do, when to do it, and how to integrate it into your day-to-day activities. . . . keep reading
When 'Word of Mouth' Is NOT Effective!
by Lee Pemberton
sad to say, carpet cleaning and janitorial services have, in far too many cases, deteriorated into 'commodity services' purchased by price alone! . . . keep reading
The 'W.O.M.' Educational Marketing Process
by Lee Pemberton
Once your own Do-able 'W.O.M.' system of tactics is in place, the results of your targeted efforts will gradually reduce the amount of time you now waste waiting for the phone to ring. At the same time, the amount of cash flowing into your business each month will be increasing! . . . keep reading
Encouraging Word of Mouth Marketing in Your Business
Lee Pemberton - the watchful eCleanAdvisor
FACT:
No matter how solid your services may be, the 'first impression' your business makes on potential customers or clients is largely what influences them to eventually buy from you. From the very beginning, you need to make an impression that builds credibility and trust, and then continue developing this impression through your relationship with the customer. . . .
keep reading
The Concept of 'Word of Mouth' (or W.O.M.)
Lee Pemberton - the watchful eCleanAdvisor
It is extremely important for local service businesses to understand the value of 'Word of Mouth' marketing in the local market place, as well as learning ways to use it more effectively. This report focuses on ways it could be included as an important part of your total ongoing marketing program. . . . keep reading
21st Century "Social Proof / W.O.M." Test
Lee Pemberton - the watchful eCleanAdvisor
Before you &/or your staff take this test, I want you to realize that most of us have deep set beliefs that have little or no foundation in the way real people react. We believe what Mom & Grandma told us! Thats not a bad thing, but in business, we must be realistic! . . . keep reading
Profit With "S.A.F.E." Urine Odor Control Services! "Mini-Course at Pembertons"
Pembertons Learning Center
OVERVIEW & PURPOSE OF THIS MINI-COURSE . . . keep reading
Be Seen as a Credible Expert in Pet Odor Problems!
from Lee Pemberton - the watchful eCleanAdvisor
Chances are, as a cleaning professional, there are at least a few such topics on which you are already an expert. And, with just a bit of additional recognized training, you could easily become a 'Credible Expert in Pet Odor Problems' in your marketplace! . . . keep reading
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