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This website is dedicated to assisting 1-10 Employee Carpet Cleaning and Restoration Service Businesses to be more productive and profitable while providing the highest level of customer service.
You will find the latest in information, services, and training as well as thoughts and opinions from Lee & Jim Pemberton about trends and topics of interest to the cleaning and restoration business community.
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Just What Is A Testimonial? & Why Use Them?
by Lee Pemberton - the FrugalEducational Marketer
A testimonial is a statement in support of a fact, or a recommendation. It can be a letter from your customer recounting a specific incident or even several incidents from which they benefited from your service. Consider it a recommendation from one customer to another to use your service. The bottom line, the testimonial is one of the most powerful, effective selling tools for the frugal marketer, and the one most overlooked. . . . keep reading
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Clean The "Uncleanable" Fabrics!
Use Oxygen Bleach Additives
by Jim Pemberton - the Fine FabriCare Guy
Upholstery cleaning specialists are often asked to clean fabrics which were long overdue for cleaning years earlier! Both atmospheric pollutants and aged, oxidized stains and soils will dull the colors of both natural and synthetic fiber fabrics, as well as leave an overall brownish discoloration. . . . keep reading
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"UNDER THE RADAR" THIRD-PARTY INFLUENCERS
by L Pemberton - the Frugal Educational Marketer
Every Professional Cleaning Service, new or established, wants (and needs) better recognition in their local marketplace. One of the best ways to do this that I am aware of is to develop relationships with prominent, but unbiased third-party experts. . . . keep reading
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EIGHT UPHOLSTERY SPOTTING STEPS & TIPS
by Jim Pemberton - the Fine FabriCare Guy
Learning upholstery spotting and stain removal skills will put you far ahead of your competition, and make you a trusted resource for designers, furniture stores, moving companies, and insurance companies. . . . keep reading
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INTERESTING PRESPRAY TREND UNCOVERED!
by Lee Pemberton - the Educational Marketing Guy
We recently have completed an in-house analysis of our sales of the newly reformulated Flex Powder with Citrus Solv. There has been an unexpected trend uncovered that we have noticed while looking this all up in our customers' records: . . . keep reading
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RED WINE REMOVAL FROM LINEN AND COTTON
by Jim Pemberton - the Fine FabriCare Guy
. . . . there are definite risks involved when using peroxide based stain removers on cellulose fibers like cotton and linen, as well as some far safer products & procedures to try first: . . . keep reading
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Re-Soiling & Current Technology
by Jim Pemberton
CARPETS THAT RESOIL DO SO FOR TWO BASIC REASONS: #1 - Resoiling from wicking soil residues & #2 - Resoiling from sticky residues - you can test to determine residue type as follows . . . . . . keep reading
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INDOMITABLE "RUG CHICK" MAKES INTERNATIONAL NEWS!
by Lee Pemberton - the Educational Marketing Guy
I am proud to share some exciting news about Lisa Wagner, our incredible Expert Rug Cleaning Training Associate! Lisa made the Home section of the New York Times earlier this month! Here is the link for your reference ( take a few minutes to read it): . . . keep reading
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FRUGAL MARKETERS Tactic - Door Hangers!
by Lee Pemberton - the Educational Marketing Guy
If you would like an list of additional "Frugal Marketing" tactics, check out the chart of tactics here http://www.ecleanadvisor.com/public/department82.cfm . . . keep reading
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Behold! The 21st Century Small Business Landscape
by Lee Pemberton - the Educational Marketing Guy
Your customers fast forward through TV ads; they tune out radio commercials; they add telemarketers to the "do not call" list, and they don't read the newspaper or use the yellow pages anymore! . . . keep reading
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Five Reasons that You Don't Clean More Upholstery
by Jim Pemberton - the Fine FabriCare Guy
The five problems outlined can all be solved by education. By learning more about your customer's attitudes about their upholstery, how to talk to your customer about their concerns and needs in regards to having it cleaned, and how to clean it safely and effectively every time, you can make upholstery cleaning a major contributor to your bottom line. . . . keep reading
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Clean Tip Archives
