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This website is dedicated to assisting 1-10 Employee Carpet Cleaning, Commercial Cleaning and Fire & Water Damage Restoration Service Businesses to be more productive and profitable while providing the highest level of customer service.

You will find the latest in information, services, and training as well as thoughts and opinions from Lee & Jim Pemberton about trends and topics of interest to the cleaning and restoration business community.


What Your Customer Doesn't Tell You can Cost You Big Time!
by Jim Pemberton - Fabric Pro Specialist
The question is: Whose fault is it?
The Cleaner? The Dog? Or The Customer?
This color loss is obviously upsetting to the customer, whose
carpet is only weeks old, and since the original vomit stain was
dark, not light, the cleaner is being blamed for bleaching the
carpet with his cleaning agents. The cleaner felt that the
chemistry present in dog vomit caused the color loss. . . .
keep reading
First Impressions, Trust and Your Company!
Lee Pemberton Frugal Educational Marketer
No matter how solid your services may be, the first impression
your business makes on potential customers or clients is largely
what influences them to eventually buy from you. From the very beginning, you need to make an impression that builds credibility and trust, and continue developing this impression through your relationship with the client or customer. . . .
keep reading
5 Mistakes that Can Kill a Business Relationship Before It Begins!
Lee Pemberton Frugal Educational Mktr
There are things you can say or do that will kill your first
impression no matter how solid it is. Here are 5 deadly first
impression killers that you need to avoid . . . . . . .
keep reading
BEWARE! "Wool Safe" is not "Operator Safe!"
by Jim Pemberton - Fabric Pro Specialist
What technicians tend to overlook is that "Wool Safe" products are not necessarily "Jute/Cotton Safe"!
These two cellulose fibers may be present in the backing yarns of the carpet, and if exposed to even mild detergents and water for too long of a period of time could brown out.
If this browning wicks into wool face yarns, it can be incredibly difficult to remove. . . .
keep reading
eMail Marketing Basics For Cleaning Professionals
Lee Pemberton Frugal Educational Mktr
Before jumping into recommendations to start your successful email marketing project, let's discuss why you, as a cleaning professional should be doing email marketing in the first place (just in case you're on the fence). . . . keep reading

Bad Residue vs Good Residue in Carpets!
by Jim Pemberton - Pembertons Learning Center
The word "residue", when used in our cleaning industry, is almost always seen in a negative light. Residues can result in resoiling, wicking, browning, odors, harsh textures, skin irritations, & allergic reactions as well as many more headaches for both the cleaner and the consumer. . . . keep reading
Spike In Complaints Regarding Carpets Resoiling!
by Jim Pemberton - Fabric Pro Specialist
A large number of carpet owners, residential as well as commercial & institutional have cut back on their maintenance of carpeted flooring in order to cut expenses.
Unfortunately, at the same time the level of usage dropped very little, allowing the level of soiling to increase exponentially! . . .
keep reading
BEWARE of 'Nanny Cams'!
by Lee Pemberton - Editor
As an active 'Landlord' with a few rental properties, I belong to a Landlord Association which I monitor regularly. I thought you might find this thread very interesting! . . . keep reading
OSHA Issues New Guidelines for Ebola Decontamination
CM e-News Daily / October 23, 2014
The continuing spike in community-acquired infections such as Ebola, Enterovirus D68, colds, and the flu, means that some of your customers, including building executives and occupants are looking to you to offer solutions to protect them from a growing list of public outbreaks. . . . keep reading
Another Challenge With Microfibers! . . . Color Loss!
Jim Pemberton - the Fine FabriCare Guy
While many cleaners have found that most well made microfiber fabrics made from polyester fibers are nearly "bullet proof", I've also reviewed how laminated microfiber fabrics have been known to be solvent sensitive, as well as delaminate after cleaning. Just recently yet another challenge with microfibers came to my attention, and this time with a very surprising issue: Color Loss! . . . keep reading
    HOW WET CAN YOU GET? Properly Cleaned Upholstery Fabrics     Should Be Dry In About An Hour!
by Jim Pemberton - Fabric Pro Specialist
Most serious upholstery cleaning problems (browning, bleeding, and shrinkage) are caused, completely or in part, by over-wetting of fabrics. Upholstery cleaners who avoid over-wetting during cleaning and make certain that fabrics dry quickly afterward have few, damage claims! . . . keep reading
Increase Your Income with Your Business Blog
Lee Pemberton Frugal Educational Mktr
While a business blog is a great tool for building relationships with customers, it turns out that it is also a great tool to help you to increase your business profitability, both directly through the blog and in more indirect ways. Here are several ways you can do that. . . . keep reading
Blogging Secrets of The Pro's
Lee Pemberton Frugal Educational Mktr
Just because you're a small business doesn't mean you have to blog like one. That's the great thing about the Internet -- it creates a level playing field. Even if you run a business out of your garage, you can blog like a Pro. Here are 10 secrets to blogging just like the "Pro's". . . . keep reading
Can I Clean Upholstery With Carpet Cleaning Products?
by Jim Pemberton - Fabric Pro Specialist
The Nature of Employees (and Owner/Operators).
If you allow your employees (or yourself) to fall into the habit of using carpet cleaning presprays and detergents on fabrics that you may have tested to be safe at times, you leave the door open for using the products at the WRONG time when you are in a hurry, haven't tested, or just aren't thinking that day.
Most of the expensive claims that I've been asked to be involved with have not been caused by new or inexperienced cleaners, but instead by seasoned veterans who fell into bad habits. . . .
keep reading
Business Blogging Mistakes
Lee Pemberton - Frugal Educational Mktg
Business blogging is a great way to connect with your customers, bring additional traffic to your local business site, as well as promote your services to new prospects. All you need to do is write educational, problem solving posts on a regular basis. . . . keep reading
Darned Urine Stains Stains Keep Coming Back!
by Jim Pemberton - Fabric Pro Specialist
With the advent of triexta fibers and the resurgence of polyester into the market place, we currently don't see as many color loss issues with urine, but there is another problem that still exists that cleaners should be aware of:
Urine Stains that Reappear After Cleaning and Treatment! . . .
keep reading
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