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This website is dedicated to assisting 1-10 Employee Carpet Cleaning, Commercial Cleaning and Fire & Water Damage Restoration Service Businesses to be more productive and profitable while providing the highest level of customer service.

You will find the latest in information, services, and training as well as thoughts and opinions from Lee & Jim Pemberton about trends and topics of interest to the cleaning and restoration business community.


From Marketing Myth to Truth!
by Lee Pemberton
I'm sure we have all heard or even made this comment about local chamber of commerce memberships over the years, so I decided to start asking a few questions . . . .
The Usual Comment I Hear Is:
"We've belonged to the Chamber of Commerce for
over a year, and it's done nothing for us." . . .
keep reading
Jim Pemberton - Fabric Pro Upholstery Specialist
You are shown how to be professional and profitable. That means you find out what to do, when to do it, and how to integrate it into your day-to-day activities. . . . keep reading
When 'Word of Mouth' Is NOT Effective!
by Lee Pemberton
sad to say, carpet cleaning and janitorial services have, in far too many cases, deteriorated into 'commodity services' purchased by price alone! . . . keep reading
The 'W.O.M.' Educational Marketing Process
by Lee Pemberton
Once your own Do-able 'W.O.M.' system of tactics is in place, the results of your targeted efforts will gradually reduce the amount of time you now waste waiting for the phone to ring. At the same time, the amount of cash flowing into your business each month will be increasing! . . . keep reading
Encouraging Word of Mouth Marketing in Your Business
Lee Pemberton - the watchful eCleanAdvisor
No matter how solid your services may be, the 'first impression' your business makes on potential customers or clients is largely what influences them to eventually buy from you. From the very beginning, you need to make an impression that builds credibility and trust, and then continue developing this impression through your relationship with the customer. . . .
keep reading
The Concept of 'Word of Mouth' (or W.O.M.)
Lee Pemberton - the watchful eCleanAdvisor
It is extremely important for local service businesses to understand the value of 'Word of Mouth' marketing in the local market place, as well as learning ways to use it more effectively. This report focuses on ways it could be included as an important part of your total ongoing marketing program. . . . keep reading
21st Century "Social Proof / W.O.M." Test
Lee Pemberton - the watchful eCleanAdvisor
Before you &/or your staff take this test, I want you to realize that most of us have deep set beliefs that have little or no foundation in the way real people react. We believe what Mom & Grandma told us! Thats not a bad thing, but in business, we must be realistic! . . . keep reading
Profit With "S.A.F.E." Urine Odor Control Services! "Mini-Course at Pembertons"
Pembertons Learning Center
Be Seen as a Credible Expert in Pet Odor Problems!
from Lee Pemberton - the watchful eCleanAdvisor
Chances are, as a cleaning professional, there are at least a few such topics on which you are already an expert. And, with just a bit of additional recognized training, you could easily become a 'Credible Expert in Pet Odor Problems' in your marketplace! . . . keep reading
Two Unique Urine Damaged Upholstery Challenges!
Jim Pemberton - the 'Cleaning Coach'
Upholstery that has been exposed to minor pet "accidents" rarely give off odor, but as the warm and (in many regions) humid, weather begins, such odors become more apparent.
Most services who clean upholstery are primarily carpet cleaners, making it easy to assume that the products and techniques that we use to clean carpet should be the same.
Such Is Not The Case! . . .
keep reading
If It Smells -- It Won't Sell!
from Lee Pemberton - the watchful eCleanAdvisor
Home Sales Are Finally Heating Up a Bit!
However, the buyers are super picky, and that's good news for you.
Never has the real estate market needed your services more than they do today, but you need to target them with a strong "Educational Marketing" approach to let them know that you are interested in helping them to solve their problems. . . .
keep reading
Homeowners Do Not See Most Spots Or Smell Pet Odors!
Lee Pemberton - the watchful eCleanAdvisor
Understanding why humans can't see dirty carpets, floors and furnishings, or smell bad dog odors, musty mildew odors and offensive tobacco odors in their homes, will make it easier for you to understand the value of utilizing educational marketing tactics consistently in your business development efforts. . . . keep reading
On AARP's Mail list? Business Getting Tougher?
from Lee Pemberton - the watchful eCleanAdvisor
Comments From Lee to my AARP's Mail List Friends . . .
Are you using technology effectively in your business and your life?
For a number of you "over 40's", these are difficult times. You have never experienced anything like this. So, here is a verysimple suggestion from me to you . . .
keep reading
Become More Productive By Doing Less!
Lee Pemberton - the watchful eCleanAdvisor
Instead of adding more and more to existing services & their related activities, I would like to encourage you to consider aiming for providing fewer services (& their related activities) more effectively and more profitably! . . . keep reading
Repetition and Marketing - Why It Works
Lee Pemberton - the watchful eCleanAdvisor
Most people don't buy services or their products from a new source the first time they hear about them, or the second or third, so the repetition of a consistent message is important. The more you, as a marketer repeat your message, the more familiar you and the message become, and the consideration of the message begins. . . . keep reading
Nasty Ice Melter & Carpet Problems?
by Jim Pemberton
This is the time of year in the northern regions that cleaners begin to search for information on dealing with damage caused to carpets from use or overuse of ice melters such as rock salt or calcium chloride that is tracked in during the winter. . . . keep reading
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