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This website is dedicated to assisting 1-10 Employee Carpet Cleaning, Commercial Cleaning and Fire & Water Damage Restoration Service Businesses to be more productive and profitable while providing the highest level of customer service.

You will find the latest in information, services, and training as well as thoughts and opinions from Lee & Jim Pemberton about trends and topics of interest to the cleaning and restoration business community.


Become More Productive By Doing Less!
Lee Pemberton - the watchful eCleanAdvisor
Instead of adding more and more to existing services & their related activities, I would like to encourage you to consider aiming for providing fewer services (& their related activities) more effectively and more profitably! . . . keep reading
Are Oxygen Bleaches Really Totally Safe?
Jim Pemberton - the 'Cleaning Coach'
The ideal situation to be in is where you educate your customer to have white and dye sensitive natural fiber assets cleaned BEFORE abusive conditions make the use of a bleach additive desirable. Remind them that using a method that uses mild detergents and low moisture will preserve colors and texture and leave their furniture as close to "new condition" as is possible. . . . keep reading
Repetition and Marketing - Why It Works
Lee Pemberton - the watchful eCleanAdvisor
Most people don't buy services or their products from a new source the first time they hear about them, or the second or third, so the repetition of a consistent message is important. The more you, as a marketer repeat your message, the more familiar you and the message become, and the consideration of the message begins. . . . keep reading
Nasty Ice Melter & Carpet Problems?
by Jim Pemberton
This is the time of year in the northern regions that cleaners begin to search for information on dealing with damage caused to carpets from use or overuse of ice melters such as rock salt or calcium chloride that is tracked in during the winter. . . . keep reading
The Power of Giving Away 'Free Stuff'
by Lee Pemberton - the watchful eCleanAdvisor
When you give something to someone for free, they subconsciously feel obligated to give something back. They may not immediately buy from you, but they do become much more open to your marketing message. This is a simple concept in human relationships called 'reciprocity'. If I buy you dinner for no other reason than the fact that I'm in a good mood, you'll naturally feel like returning the favor next time we meet. . . .
keep reading
Can You Clean Upholstery Without a Machine?
by Jim Pemberton - Fabric Pro Specialist
Absolutely Yes! . . .
In some cases, the best technique for cleaning a delicate upholstery fabric can actually be no upholstery machine or specialty tool at all! Upholstery fabrics can be professionally cleaned by hand safely and effectively by using . . . . For the rest of the story . . .
keep reading
Why 'Social Proof' Works and How to Use It
by Lee Pemberton - the watchful eCleanAdvisor
Social proof is not some secret underground persuasion technique.
It's a simple concept that anyone can use to boost their sales.
It works because customers are much more likely to buy something
others they know & trust have previously purchased.
There's nothing more influential in buying decisions than 'social proof' recommendations. . . .
keep reading
IICRC Storm Damage Restoration Recommendations
IICRC Technical Advisor
The following information is submitted by the Institute of Inspection, Cleaning and Restoration Certification (IICRC) as a public service to those who have suffered water-related losses due to storm damage (e.g., hurricane, tornado). . . . keep reading
Confident, Comfortable and Trusted by those who can refer you
Lee Pemberton - your watchful eCleanAdvisor
Get out and start talking to people.
Become active in organizations in your community.
Build confidence, a comfort level and trust with those who can refer you. . . .
keep reading
Profit With Tile & Grout Cleaning Services!
Pembertons Learning Center
During the Tile & Grout Cleaning 'Mini-Course', Jim covers the reasons why there is such a high demand for these services from businesses as well as consumers. The techniques Jim Pemberton shares, provides the basic information you need to profitably clean specialty tile flooring! . . . keep reading
Profit With Tile & Grout Cleaning Services!
Pembertons Learning Center

Profit With Tile & Grout Cleaning Services!
April 10th, 2015 (9am - 1pm)
"Mini-Course at Pembertons"
Training is only $49. per company!

. . .
keep reading
The Best Marketing For Your Service Company Tells A Story
Lee Pemberton - the watchful eCleanAdvisor
The best marketing for a service company tells a story. People love stories, and they relate well to them. Like a movie or book, a good marketing story has a plot, characters, and movement toward a conclusion. It keeps people reading to see what's going to happen next. . . . keep reading
Welcome Back "Totally Booked University" 2015!
by Lee Pemberton - the Educational Marketing Guy
Don't miss Jeff Cross, senior editor of Cleanfax magazine, as he shares cutting edge strategies that really work in a value packed, one-day seminar. Time: 8 am - 5 pm. This event qualifies for 1 IICRC continuing education credit! . . . keep reading
Great Advertising Copy without the Hype
Lee Pemberton - the watchful eCleanAdvisor
Why Honest Sales Copy Works:
Honest sales copy works because people today are aware of the tricks marketers have used to sell to them in the past. It also works because it lends you trust. When customers know you're being honest with them, they're much more likely to buy from you. . . .
keep reading
Your Expertise is . . . The First Key to Your Successful Marketing
Lee Pemberton - the watchful eCleanAdvisor
Expertise is a critical element of marketing your professional
cleaning or restoration skills, especially in this digital age.
Customers, local and online are looking for solutions to their
cleaning, restoration or maintenance problems, and they want it
from trusted sources who clearly know what they're talking about. . . .
keep reading
The Odor is Back! & The Spots Are Back!
by Jim Pemberton - Fabric Pro Specialist
Large volume spills of sugary soft drinks, oily materials, or high concentrations of sticky detergents, as well as oily solvent based spotters, can create residues that conventional extraction cleaning cannot remove. Pet urine penetrates deeply into carpet pile, through the carpet's backing material, and into the carpet cushion. This is the key reason pet odors return. The solution to all of these problems can be found in one new and revolutionary tool .... . . . keep reading
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