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This website is dedicated to assisting 1-10 Employee Carpet Cleaning, Commercial Cleaning and Fire & Water Damage Restoration Service Businesses to be more productive and profitable while providing the highest level of customer service.

You will find the latest in information, services, and training as well as thoughts and opinions from Lee & Jim Pemberton about trends and topics of interest to the cleaning and restoration business community.


       Unique Educational Marketing System      For Cleaning & Restoration Professionals
by Lee Pemberton - the watchful eCleanAdvisor
As a cleaning, restoration or maintenance professional, it's important to keep in mind that marketing today isn't about forcing a product or service down anybody's throat!
We now live in the age of educated consumers - almost every product or service can be researched online before the interested consumer (business, retail or institutional), even contacts you. . . .
keep reading
Cat Urine on Our Sofa! Can You Help Me?
by Jim Pemberton - Fabric Pro Specialist
The treatment of urine contamination on upholstery is much more difficult than it is for installed carpet and/or area rugs. Due to the nature of the construction of upholstered furniture, coupled with the sensitivity most natural fiber fabrics (and blends) have to over wetting, you simply cannot flush out urine residues nearly as easily or completely as you can on carpets and rugs. . . . keep reading
Your Expertise is . . . The First Key to Your Successful Marketing
Lee Pemberton - the watchful eCleanAdvisor
Expertise is a critical element of marketing your professional
cleaning or restoration skills, especially in this digital age.
Customers, local and online are looking for solutions to their
cleaning, restoration or maintenance problems, and they want it
from trusted sources who clearly know what they're talking about. . . .
keep reading
K.I.S.S. Those Spots Goodbye!
by Jim Pemberton - Fabric Pro Specialist
Introducing 'K.I.S.S. Those Spots Goodbye!'
This simpler approach to spotting is one such way to
"de-stress" and "un-complicate" a carpet cleaning
technicians work life. More importantly, such a simple
but effective system can help you make more customers
happy and keep them calling you again and again because
of your expertise! . . .
keep reading
An Introduction to Todays Modern-Day Marketer
Lee Pemberton - your watchful eCleanAdvisor
In recent years, like it or not, the Internet has changed the world of marketing. Marketers can no longer use the same techniques today that worked yesterday. The attitudes and behavior patterns of your customer and prospects have changed, and to be successful you have to change with them. . . . keep reading
The Odor is Back! & The Spots Are Back!
by Jim Pemberton - Fabric Pro Specialist
Large volume spills of sugary soft drinks, oily materials, or high concentrations of sticky detergents, as well as oily solvent based spotters, can create residues that conventional extraction cleaning cannot remove. Pet urine penetrates deeply into carpet pile, through the carpet's backing material, and into the carpet cushion. This is the key reason pet odors return. The solution to all of these problems can be found in one new and revolutionary tool .... . . . keep reading
The Art of Credible, Persuasive Marketing Tactics
by Lee Pemberton - the watchful eCleanAdvisor
A negative opinion is a perfectly logical reaction to "illusory advertising" or what might easily be referred to as "Sleazy Marketing." (That's my term for marketing in our industry that strains the bounds of credibility. It's hype and hyperbole or "B.S."!) . . . keep reading
Who Can You Trust Today? Holiday Greetings For 2015
Lee Pemberton - the watchful eCleanAdvisor
Over this past year I am sure you have noticed that one of the strongest trends in our society today is the effect of digital media coupled with the 'fusion of fact and fiction', commonly referred to as "SPIN". . . .
keep reading
Three Ways To Avoid Ruining a Business Relationship Forever
by Jim Pemberton - Fabric Pro Specialist
What follows is the story of a very good cleaner
who was having a very bad day:
This cleaner, in a moment of irritation and impatience, said:
"Those people who sold you the carpet don't now anything about cleaning and if you give me their number I'll call them and give them a piece of my mind about the stupid things they say to their customers!" . . .
keep reading
Relationships - The One Currency Cleaning Professionals Can Trust
Lee Pemberton - the watchful eCleanAdvisor
There is one Currency that can make a cleaning professional successful today, regardless of global, national, or local economic conditions! It really has little or nothing to do with the amount of secular or technical education you have. It is not the Dollar, the Euro, the Yen or even GOLD! . . . keep reading
Adhesives On Carpet Are a Sticky Subject!
by Jim Pemberton - Fabric Pro Specialist
One such example is the use of "duct tape" to hold walk off mats in place, or to prevent trip hazards from power cords. This practice solves a short-term problem, but the nature of many of these adhesives is such that there remains a sticky residue that rapidly attracts soil, and may be extremely difficult for you to remove! . . . keep reading
Educational eMail-Postcard Newsletters Simple But Effective!
Lee Pemberton Frugal Educational Mktr
eMail-Postcard newsletters have many advantages over traditional newsletters. Absolutely one of the best uses of eMail-postcard newsletters is as a marketing tool for a small cleaning business. . . . keep reading
Are You Damaging Fabrics You are Trying to Save?
by Jim Pemberton - Fabric Pro Specialist
. . . . this is an appalling problem that continues to
afflict our industry because of a poor understanding of the very
basics of properly cleaning natural fibers by many of today's
cleaning technicians, as well as the tendency for consumers to
allow their furniture to become excessively soiled before calling
a cleaning professional to care for them! . . .
keep reading
Build Relationships by Emailing Your Customers!
Lee Pemberton - Frugal Educational Mktg
Unfortunately not many cleaning professionals actually send out regular
emails to their customer list. In this article we will review
the importance of email marketing and why you should consider
mailing more regularly. . . .
keep reading
What Your Customer Doesn't Tell You can Cost You Big Time!
by Jim Pemberton - Fabric Pro Specialist
The question is: Whose fault is it?
The Cleaner? The Dog? Or The Customer?
This color loss is obviously upsetting to the customer, whose
carpet is only weeks old, and since the original vomit stain was
dark, not light, the cleaner is being blamed for bleaching the
carpet with his cleaning agents. The cleaner felt that the
chemistry present in dog vomit caused the color loss. . . .
keep reading
First Impressions, Trust and Your Company!
Lee Pemberton - the watchful eCleanAdvisor
No matter how solid your services may be, the first impression
your business makes on potential customers or clients is largely
what influences them to eventually buy from you. From the very beginning, you need to make an impression that builds credibility and trust, and continue developing this impression through your relationship with the client or customer. . . .
keep reading
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